TidalTV is taking a lesson from its founder’s previous brainchild — Advertising.com — to branch out in the competitive and growing online video industry.
Plans under discussion include: a partnership with Hulu, the online television and film joint venture between News Corp and NBC Universal; the creation of a premium service on YouTube, Google’s video sharing site; or, a standalone venture between some or all of the four largest recorded music groups.
Let me start by talking about 2008 as context for our views on trends to expect in 2009. This year, we have seen the first example of broad-based regular and daily use of the internet by people not only in large metros, but also in tier-I and tier-II cities of India, and in a lot of unexpected corners.
The Washington Post’s Rob Pegoraro will be online to discuss recent reviews, answer your personal tech questions and provide gadget advice for this holiday season.
CHICAGO — In the online social networking age, privacy is a precious commodity, as growing numbers of people leave more digital footprints at the places where they socialize, shop and catch up on current events. And it’s going to get rarer.
Big Case Marketing, the global leader in marketing for dentists, dental marketing for the dental office, and dental case presentation for large cases, will present a free online telephone webinar for dentists, entitled “How Dentists Can Benefit from the Plunge in TV Ad Rates Due to the Recession” on January 8, 2009, to discuss the specific mistakes to avoid and give specific step by steps on …
(By Mark Washburn, TV/Radio Writer) Hopes for a recovery in the advertising market in 2009 have all but evaporated, meaning more stringent cost controls in all segments of traditional media – print, broadcast and outdoor advertising. Only online revenues are expected to grow in the coming year, but most analysts believe it will be a modest gain as retailers and service industries are paring ad …
Twenty years after the release of the Morris Worm , one of the first worms discovered on the Internet, the Web has proven to be the primary place where bad guys lurk, looking for poorly secured websites to plant malicious code. And, they find plenty. According to the 2009 Security Threat Report [PDF] from Sophos , one new infected Web page is discovered every 4.5 seconds. With that in …
Ad revenue will get even harder to come by in 2009. Web 2.0 companies need to consider alternative revenue streams.
An online viral advertising campaign against hate crime has taken inspiration from computer games and virtual reality worlds such as Second Life to tell the story of the murder of Stephen Lawrence. The Holocaust Memorial Day Trust ad campaign takes the form of six viral films recreating real-life hate crime incidents from the UK, and uses the concept of a fictional computer game to push …