Archive for December, 2008

Shell Utilizes New Online Video Ad (Convenience Store News)

Tuesday, December 30th, 2008

SAN FRANCISCO — Shell Oil, in search of stronger online engagement with consumers around the issue of alternative energy, is deploying a new video ad format that allows for more interactivity than traditional online video modules.

Mideast’s first online advertising platform planned (AME Info)

Tuesday, December 30th, 2008

Dubai-based H20 New Media plans to launch the region’s first dedicated social media advertising platform next month, allowing advertisers to target users based on their profile. The platform, called Tiger Fish, will offer similar advertising services as those provided by Facebook and MySpace.

Elevator Pitch: GetThemIn lets you buy pints for friends online (Guardian Unlimited)

Monday, December 29th, 2008

Geeks have been trying to invent ways to buy pints for each other online for years, but the problem has always been persuading pubs to take part. GetThemIn has a more formal approach, working with drinks brands, retailers and venues to build a network of partners – and then building apps on social networking sites, starting with Facebook, that encourage users to buy pints for their mates. …

Fancast To Debut New Season of ABC Family’s ‘Kyle XY’ Online (MultiChannel News)

Monday, December 29th, 2008

Fancast will premiere the third season of ABC Family’s Kyle XY online starting Jan. 7, before its debut on the TV network, officials said Monday.

Tech IPO put on hold (Crain’s New York Business)

Monday, December 29th, 2008

Online advertising firm Eyeblaster withdraws $115 million offering, becoming the latest firm to cancel such plans.

NYT Web Traffic Up, Ad Revenue Down (AdWeek)

Monday, December 29th, 2008

NEW YORK In what can be taken as another clear sign that online advertising is not immune to the slumping economy, traffic for The New York Times Co. Web properties continued to climb in November, while advertising revenue slipped.

myAutoloan.com, an Online Auto Loan Marketplace, Receives “A” Grade for Reliability (PRWeb)

Monday, December 29th, 2008

myAutoloan.com has received an “A” rating, which includes data of type of business, time in business, complaint history, licensing and registration, government actions and advertising review. (PRWeb Dec 29, 2008) Read the full story at http://www.prweb.com/releases/2008/12/prweb1784934.htm

blinkx Unveils the Un-roll Unit, A Unique, Immersive Approach to Online Video Advertising (PR Newswire via Yahoo! Finance)

Monday, December 29th, 2008

blinkx, the world’s largest video search engine, today introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video.

myAutoloan.com, an Online Auto Loan Marketplace, Receives “A” Grade for Reliability (PRWeb via Yahoo! News)

Monday, December 29th, 2008

myAutoloan.com has received an “A” rating, which includes data of type of business, time in business, complaint history, licensing and registration, government actions and advertising review.

Advertising links (Mail and Guardian)

Monday, December 29th, 2008

Remember me? A new generation of designers are putting the social element back into video games, using online networks such as Facebook. 0 comments