Archive for November, 2008

Online falls off the line (Express India)

Monday, November 24th, 2008

We all know online advertising decelerated in the third quarter, but how bad was the slowdown? To find out…

IAB: Online Ad Spending Leveling Off (InternetNews.com)

Monday, November 24th, 2008

After several years of stout growth, Web advertising is beginning to feel a hit from the economic meltdown.

Online advertising growth slowing down (Crain’s New York Business)

Monday, November 24th, 2008

One of the few bright spots in the ad business, online advertising is now starting to feel the effects of a slowing economy.

Online advertising forecast grows bleaker (CNET)

Monday, November 24th, 2008

Wall Street analysts chop growth projections for online advertising, with display ads taking the brunt of the cuts.

California Grocery Retailer Joins MyWebGrocer Advertising Network (PRWeb via Yahoo! News)

Monday, November 24th, 2008

Raley’s Family of Fine Stores to offer online advertising with MyWebGrocer

Hydra SVP of Marketing on Online Advertising: Get What You Pay For and Pay For What You Get (Business Wire via Yahoo! Finance)

Monday, November 24th, 2008

LOS ANGELES—-The following is an opinion editorial by Mason Wiley, senior vice president of marketing, Hydra:

Jazz FM appoints Unanimis for online (Mad.co.uk)

Monday, November 24th, 2008

Jazz FM, the digital radio station, has appointed digital sales house Unanimis to handle its online advertising. It will also further sponsorship deals and seek to develop new partnerships.

Yoc-Gruppe vermarktet Mobilportal von Heise Online (Internet World Business)

Monday, November 24th, 2008

Der Heise Zeitschriften Verlag und der Berliner Mobil-Dienstleister Yoc haben eine Vermarktungsvereinbarung geschlossen, mit der das Mobilportal von Heise Online dem Mobile Advertising Netzwerk von Yoc beitritt.

PC Magazine goes online-only (The State)

Friday, November 21st, 2008

After 27 years as a print publication, PC Magazine is ditching its print edition and going online-only in February. The move, announced Wednesday, highlights the pressure on newspapers and magazines to protect their profit margins as more advertising dollars flow to the Web. Publications are increasingly betting on Internet-only business models. Last month, The Christian Science Monitor, a …

The Hindu Business Line : Google sees strong shift towards online ads (The Hindu)

Friday, November 21st, 2008

Chennai, Nov. 21 Google India is seeing a very strong shift towards online advertising, and more so in the face of a slowdown, says Mr Parminder Singh, Business Head (Technology), Google India.