Advertiser Blog

The newspaper industry in the U.S. continues to shrink at an alarming rate. According to the Newspaper Association of America, , total industry advertising (both print and online) in the third quarter was $8.9 billion, down 18 percent from the year before. The oniine portion of that was $750 million, down 3 percent. So far in the first three quarters of 2008, the industry’s total advertising …

The National Police Agency wants Internet service providers to remove online marijuana seed advertising that may lead to cannabis use, NPA sources said Thursday. The sale of marijuana seeds is legal, but the current spread of the use of marijuana in Japan, particularly among the younger generation, is partly attributed to online sales, as buyers in many cases grow pot to smoke.

The effort to find a deal in brick-and-mortar stores has moved online, where a rising world of coupon-clipping has taken shape.

THE $1.6 billion online advertising industry is set to get a revenue injection after a study of its effectiveness as a brand-building tool.

With online retail sales falling this month for the first time, shoppers share the bargains they find on dozens of sites, and retailers begin to embrace the interest.

Janel Landon, who runs a small PR consultancy in Chicago, has long been aware of the potential of online networks: now in her mid-50s and facing a global recession, she’s decided to sign up.

Growth in online advertising spending is slowing amid a weak economy and will fall into single digits next year for the first time, research firm eMarketer reported.

THE $1.6 billion online advertising industry is set to get a revenue injection from reluctant converts to the medium after a study of its effectiveness as a brand-building tool.

THE $1.6 billion online advertising industry is set to get a revenue injection from reluctant converts to the medium after a study of its effectiveness as a brand-building tool.

The Web Marketing Association 7th annual Internet Advertising Competition (IAC) Awards is currently excepting entries and is looking for qualified judges. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.