LONDON – Major brands including Thomas Cook and BT have a month to find a new online sales house after Channel 4 terminated all its third-party advertising contracts.
An advertisement is only as effective as its content. If the content doesn’t reach out to potential customers and make a compelling case, the ad doesn’t make the sale, which means the people at your business never get the chance to do the same.
Online advertising will continue to grow despite economic woes according to the latest analysis from eMarketer. The majority of analyst firms expect to see spending growth for online advertising to continue to show double-digit increases in 2008 and 2009. read more
Epic Advertising (www.EpicAdvertising.com), the privately held, New York-based online marketing leader, today announced strong September results, posting seven percent and 14 percent gains, respectively, in revenue and profit over last September. In an environment marked by tightening budgets and consolidation, the performance marketing company’s publisher and advertiser bases experienced …
NEW YORK—-Epic Advertising , the privately held, New York-based online marketing leader, today announced strong September results, posting seven percent and 14 percent gains, respectively, in revenue and profit over last September.
An anonymous reader writes “Russian regulators will not let Google buy a local online advertising company, halting a $140 million deal agreed to in July. Google had planned to acquire Zao Begun, which has a search and contextual video and text advertising business. Begun is owned by Rambler Media, a Russian company that own various Web sites and runs a search engine. Google said it is reviewing …
October 26, 2008 [Pocket PC phone] | By Edward J. R. In latest advertising campaigns of Microsoft – mostly focused on Windows Vista, at last also Windows Mobile is featured prominently! At last Microsoft understands importance of synergy effects.
Due to technical issues, several sports stories could not be retrieved for publishing online today. We hope to post the following stories later today if possible:
Until recently, attracting money to Internet advertising was hardly a challenge. Now it is increasingly clear that Internet advertising is affected by the economic downturn. Spending is still rising, but growth has slowed sharply.