Advertiser Blog

On November 1, Boys & Girls Clubs of Boston (BGCB) will launch a major print, outdoor and online advertising campaign, unprecedented in its 115-year history. The pro bono campaign, themed “In These Hands,” aims to raise awareness among inner-city youth of BGCB programs at a time when the number of gunshot wounds and other acts of violence among Boston teens and adolescents has risen …

VIENNA, VA - Innovectra Corp., a company selling online local advertising solutions to Yellow Pages publishers, has scored a $20 million venture loan from Toronto-based MMV Financial.

Paul Martino, CEO of Aggregate Knowledge, describes three categories for online advertising: Rich media, video and traditional display. Based in San Mateo, Calif., Aggregate Knowledge provides technology for online advertising and search. In an ECT News Network exclusive interview, Martino discusses the present and future of the online advertising market.

Younger Internet users between the ages of 12-17 years old are accustomed to less online advertising on the Web sites they visit than adults of all ages, according to a new report from Nielsen Online. An analysis of online advertising clutter found that Internet users 65+ were exposed to the most clutter, while children 2-11 experienced the least. Since Web sites geared towards children have …

Online ad networks are set to consolidate, reports the Wall Street Journal. There are 400-some networks, which act as middlemen between advertisers and publishers to broker space on websites, modeled… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Kids and teens encounter far less advertising than do adults as they surf the Web, according to a new report issued by Nielsen Online, perhaps bucking conventional wisdom that the younger, social networking and instant messaging-loving generation is constantly bombarded by banner ads.

Nielsen Online, a service of The Nielsen Company, reported today that 12-17 year olds are accustomed to less online advertising on the Web sites they visit than adults of all ages. An analysis of online advertising clutter showed that Internet users 65+ were exposed to the most clutter, while kids 2-11 experienced the least.

Before heading to the beach this summer, I decided to buy a plastic watch, so I ordered one from Swatch.com. What I didn’t know was that Swatch sent information about my purchase to a company called Acerno, which runs an advertising network that reaches 80 of the top 100 Web sites.

Kaboodle , the largest and fastest-growing online social shopping community where people discover, recommend and share products, announced today that Shari Gunn has joined the company as vice president of advertising & business development for Kaboodle, Inc., which was acquired by Hearst Corporation in August 2007.

ExpertHub, an online community connecting consumers and professionals, announced today the re-launch of its technology platform and the creation of an online advertising network for legal professionals. This new technology makes it easy for lawyers to reach consumers across our entire network of over 15,000 legal websites, including USImmigrationLawyers.com, AccidentAttorneys.com, …