Online marketers converged on New York for the ad industry’s annual conference, where they held discussions on everything from tracking online brand buzz to using humor to lure a Web-surfing audience. But perhaps the most pressing topic for attendees of the Advertising Week V conference in Manhattan is the financial crisis gripping Wall Street and what it means for their business, especially on …
For the past 10 years Mike Hopper has run Sin City Mad Men, a marketing and advertising company. He’s given many clients advice on interior design and getting attention.
LOS ANGELES, BUSINESS WIRE — Video game publisher, Codemasters, Inc., has named Liquid Advertising their agency of record for online, broadcast and print media buying assignments in North America. The agreement begins with the fall and winter releases of ‘Damnation’ and ‘Bella Sara.’ Billings were not disclosed.
Northern Minnesota trees are approaching their fall color peak. But trouble is brewing in Ely, where a humorous radio and online advertising campaign paints a dark future because Byron Zuenik, the town’s fictitious leaf colorist, must quit his job due to arthritis.
eMarketer stated today that online video advertising spend will pass the $1bn mark by 2010. After 2010, the tipping point will have been reached meaning huge investment will increase year on year.
With targeted online advertising gaining favor with advertisers, lawmakers listened to ISPs on the privacy issues surrounding targeted online advertising and whether new laws are needed.
During the first six months of 2007, display advertising spending online grew 17.7 percent over the prior year. During the first six months of this year, that spending grew only 8 percent. The slowed… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
The goal is to allow publishers and advertisers to manage their display advertising on newspaper Web sites, along with Yahoo sites and large sites like eBay and WebMD.
Three top Internet service providers on Thursday denied using online behavioral advertising and called on all Internet companies to adhere to standards that require customers to opt in to the tracking of their online activities.
It’s time for all companies that track and collect data about consumer online search and Web browsing activity for the purpose of delivering behavioral advertising to step out of the cloud of invisibility to give consumers more control over whether and how their online information is collected and used, AT&T’s Chief Privacy Officer Dorothy Attwood said today.