Archive for September, 2008

‘Online video advertising catching on’ (CIOL)

Tuesday, September 30th, 2008

MUMBAI, INDIA: Naren Nachiappan, MD, Jivox India, says: ” Video is the new emerging medium for online advertising and is set for rapid growth in India.

Varsity Extra Blog: Vote for the high school football online Game of the Week (The Idaho Statesman)

Monday, September 29th, 2008

Find the advertising that appears in the print edition of the Idaho Statesman. Save money while you shop, with these online coupons on popular brands of everyday grocery items.

Survey Shows Blogs, Online Product Reviews Significantly Influence Mobile Phone Purchases (Centre Daily Times)

Monday, September 29th, 2008

According to the September 2008 Ad-ology Media Influence on Consumer Choice survey, 60.5 percent of U.S. consumers who recently purchased a mobile or wireless phone said online product reviews and user comments had some or significant influence on their purchase decision.

Pity the poor 13-year who clicked on this “Let’s Get Naked” video [Online Advertising] (Valleywag)

Monday, September 29th, 2008

In character, the used-car dealer is a close cousin to the Web spammer, so he appreciates the advantages of misleadingly labeling a car ad as porn in order to drive up views, which is what… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Advertising, Branding and Interactive Agency The UXB(R) and SeeThruSoul(R) Debut Branding and Advertising Campaign in … (Centre Daily Times)

Monday, September 29th, 2008

The UXB, an award-winning advertising, branding, and interactive agency, and apparel manufacturer Swatfame, Inc., today announced a new branding and advertising campaign for contemporary jeans brand SeeThruSoul(R). The campaign debuted its new look in the Fall 2008 Women’s Wear Daily Magic issue followed by placement in the October issue of People StyleWatch and is scheduled to reach even wider …

Yahoo and Google can’t get their stories straight [Online Advertising] (Valleywag)

Monday, September 29th, 2008

Remember how Google’s chief economist, Hal Varian, said that Yahoo’s deal to run search ads sold by Google would not mean Yahoo would “have the ability to see whose ads are priced higher — Yahoo’s or… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Examine Video Advertising Growth Factors as Research Shows that 67% of Audiences View Some Form of Video Advertising … (Business Wire via Yahoo! Finance)

Monday, September 29th, 2008

DUBLIN, Ireland—-Research and Markets has announced the addition of eMarketer’s new report “Video Advertising Growth Factors” to their offering.

VideoEgg Unveils Measureable and Feature Rich Online Advertising Model in United Kingdom (Business Wire via Yahoo! Finance)

Monday, September 29th, 2008

LONDON—-VideoEgg, Inc., the rich media ad network that guarantees brand engagement, today introduced AdFramesSM, a performance-based ad offering designed specifically for brand advertisers.

Online marketing opportunities call for Web-savvy agency (BizJournals)

Monday, September 29th, 2008

If you’re in the market for a new advertising agency, narrow your list to the ones that are the most Web- and tech-savvy, ad professionals advise.

News ups share in online ad market (The Australian)

Sunday, September 28th, 2008

NEWS Corporation’s four-year push to increase its Australian internet revenues is paying dividends, with figures showing the company is taking market share from its competitors in the $430million general online advertising market.