Advertiser Blog

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JP Morgan internet analyst Imran Khan is lowering his online ad spend forecast into next year due to the worsening economy.  Sensing that marketers are becoming more conservative with their ad spend, Khan expects that long-tail advertisers will shift toward performance-based advertising forms.

This entry was posted on Thursday, September 4th, 2008 at 8:23 am and is filed under Uncategorized. You can subscribe via RSS 2.0 feed to this post's comments. Both comments and pings are currently closed.