Advertiser Blog

Microsoft’s forays into online ads may be focused on yet another deal, according to a report Monday in Advertising Age.

Microsoft said Friday it would buy aQuantive , an online advertising firm, for $66.50 a share in cash. The deal, valued at $6 billion, was easily Microsoft’s largest acquisition ever and the price represented an eye-popping 85 percent premium to aQuantive’s closing price Thursday.

Could Microsoft and WPP help each other out of two acquisitions that in retrospect seem highly overvalued?

Vibrant (www.vibrantmedia.com), the world leader in in-text advertising, ranked #1 among the top 26 advertising networks in overall performance in a survey of advertising executives, according to “Jack Myers’ 2008 Survey of Advertising Executives in Online Sales Organization Performance and Value.” Vibrant was rated third by ad executives among a broader list of 34 ad networks, portals, search …

NEW YORK—-Vibrant , the world leader in in-text advertising, ranked #1 among the top 26 advertising networks in overall performance in a survey of advertising executives, according to “Jack Myers’ 2008 Survey of Advertising Executives in Online Sales Organization Performance and Value.”

SpotMixer, an innovative online video advertising service of One True Media, Inc., announced today that the company is gaining rapid momentum in the do-it-yourself video ad creation market, adding thousands of new business users since its May launch. SpotMixer is kicking off the fall advertising season with an expanded template library, now offering more than 300 templates. As it rolls out …

Hat Trick Beverages Inc. is completing plans to launch a multi-media direct response advertising campaign that will include Television, Radio and online media. The Company will be working with Media Response, a major advertising and lead generation company based in Fort Lauderdale, Florida.

New .NET Foundation and User Interface Overhaul Deliver Many Important Features to both Advertising Agencies and the Online Advertisers They Serve, Including Improved Attribution Management

The global advertising industry will rely increasingly heavily on China for growth next year, according to a study predicting that the surge in investment by multinational brands will continue even after this summer’s Olympics.

Americans bought more than $127 billion worth of goods and services in 2007 from huge online retailers such as Amazon, Staples and Dell Computer as well as a host of smaller ones offering everything from dating services (eHarmony) to virtual pets…