Archive for August, 2008

Introducing Self-Service Advertising on NYTimes.com. An easy and affordable way to create your own online ads. (New York Times)

Wednesday, August 27th, 2008

Now your small business can get big-time attention with Self-Service Online Advertising from The New York Times.

ZZPartners, Inc. Announces Official Release of Website and Launch Date of Local Business Online Advertising Program (Centre Daily Times)

Wednesday, August 27th, 2008

ZZPartners, Inc. (“ZZP”) announced today that effective at its Orlando conference on September 27, 2008 it will commence its local business online advertising program. The program will allow local businesses throughout the U.S. to be able to advertise online on the ZenZuu website. The ads may be banner, audio or video. ZZP, recently formed in April 2008 and based in Las Vegas, Nevada, has the …

ZZPartners, Inc. Announces Official Release of Website and Launch Date of Local Business Online Advertising Program (Business Wire via Yahoo! Finance)

Wednesday, August 27th, 2008

LAS VEGAS—-ZZPartners, Inc. announced today that effective at its Orlando conference on September 27, 2008 it will commence its local business online advertising program. The program will allow local businesses throughout the U.S. to be able to advertise online on the ZenZuu website.

THE TIMES FACING ONLINE AD DILEMMA (New York Post)

Wednesday, August 27th, 2008

The Gray Lady might have to find another savior because it turns out online advertising isn’t providing the rescue the struggling newspaper desperately needs. In a report released yesterday, The New York Times Co.’s July advertising data revealed…

DMA Politically Direct (Summer 2008): Behavioral Targeting and Online Advertising Under Scrutiny; DMA Responds (Direct Marketing Association)

Tuesday, August 26th, 2008

August 26, 2008 — Throughout the summer, both chambers of Congress have been holding hearings on various topics relating to behavioral and online marketing.

uSwitch.com appoints Essence for its online advertising (e-Consultancy)

Tuesday, August 26th, 2008

uSwitch.com, has appointed Essence ( www.essence-media.com ) to handle its online advertising account following a three way pitch. Essence will work alongside uSwitch.com media agency Starcom to help improve the impact of online marketing and increase brand awareness across the full range of uSwitch.com…

mtvU to launch online network of campus guides (Chennai Online)

Tuesday, August 26th, 2008

NEW YORK, USA: Viacom Inc’s mtvU college cable network will launch an online network of campus guides, aiming to be the “Citysearch” of university life. Working with college newspapers and Zvents, a local Internet search and advertising network, mtvU has created sites that offer listings for e…

mtvU to launch U.S. campus guides online network (Reuters via Yahoo! News)

Tuesday, August 26th, 2008

Viacom Inc’s mtvU college cable network will launch an online network of campus guides, aiming to be the “Citysearch” of university life.

‘Online’ prostitute arrested in Port Huron (Times Herald)

Monday, August 25th, 2008

The Port Huron Police Department arrested at 1:20 p.m. a 19-year-old prostitute who was advertising on Craigslist.org. Police said they were contacted by a “concerned citizen” about the online posting at Craigslist, which serves as a free classified site.

Microsoft and WPP to swap advertising assets? (CNET)

Monday, August 25th, 2008

Software maker is reportedly talking to ad firm about swapping the Avenue A/Razorfish interactive advertising agency for some cash and WPP’s 24/7 Open AdStream ad-serving tool, according to Advertising Age.