Archive for July, 2008

Advertising gets up to speed online (Memphis Commercial Appeal)

Sunday, July 27th, 2008

Megan Jones is president and CEO of Lokion, the Memphis advertising agency that just made Inc. Magazine’s list of the 5,000 fastest-growing companies in the nation.

Cowen Lowers Online Ad Outlook, But Remains Bullish On Search And Google (Forbes)

Saturday, July 26th, 2008

Weakness in display advertising caused online ad company ValueClick (nasdaq: VCLK – news – people ) to warn investors last week that earnings in the second half of year would not be as high as expected.

Airlines advertising on tickets (The Beaver County Times)

Saturday, July 26th, 2008

US Airways, Pittsburgh International Airport’s busiest carrier, and several other airlines plan to start placing advertising on boarding passes printed online through a partnership with a private company.

Netflix profits climb despite advertising cutback (Sun-Sentinel)

Saturday, July 26th, 2008

Company sacrifices growth to concentrate on earnings Netflix Inc.’s second-quarter profit crept up 4 percent, beating analyst expectations as the online DVD rental leader signed up 168,000 new customers while spending less money to attract them to the service.

AOL to Shut Down Xdrive and Other Services (New York Times)

Friday, July 25th, 2008

AOL will phase out several online services as the Time Warner unit continues to struggle in its transition from a business model based on subscription fees to one based on advertising revenue.

Microsoft’s Hopes In Mobile Search and Advertising; Google’s Wins (paidContent.org via Yahoo! Finance)

Friday, July 25th, 2008

Microsoft held its annual financial analysts day, and talked in large part about it online businesses . The company also talked about mobile advertising and search, and some extracts and comments on it from Lehman analyst Doug Anmuth, in his weekly email report this morning:

Airlines advertising on tickets (The Beaver County Times)

Friday, July 25th, 2008

US Airways, Pittsburgh International Airport’s busiest carrier, and several other airlines plan to start placing advertising on boarding passes printed online through a partnership with a private company.

Cowen Lowers Online Ad Outlook, But Remains Bullish On Search And Google (paidContent.org via Yahoo! Finance)

Friday, July 25th, 2008

Weakness in display advertising caused online ad company ValueClick to warn investors last week that earnings in the second half of year would not be as high as expected. And now, with the poor Q2 earnings report from Yahoo this week, within the last several days has investment bank Cowen pulling back on its expectations for the online ad industry’s growth.

NeoEdge Introduces Breakthrough Online Video Advertising Performance Guarantee (Broadcast Newsroom)

Thursday, July 24th, 2008

MOUNTAIN VIEW, CA — (MARKET WIRE) — 07/24/08 — Starting July 24, NeoEdge Networks, Inc., a leading advertising network focused on providing television quality advertising inside online casual games, will be the first in the industry to offer benchmarked, guaranteed ad campaign engagement results.

Ballmer Seeks to Justify Online Services Push (PC World via Yahoo! News)

Thursday, July 24th, 2008

Steve Ballmer, speaking at the annual analysts meeting, defends Microsoft’s plans to invest more in online services.