Archive for July, 2008

Academics want watchdog to probe online profiling (CTV.ca)

Monday, July 28th, 2008

OTTAWA — Academics concerned with new technology applications have asked the federal privacy commissioner to investigate online profiling of Internet users for targeted advertising.

Journal Broadcast joins online radio ad network (BizJournals)

Monday, July 28th, 2008

Milwaukee-based Journal Broadcast Group has joined what’s being called the largest online radio advertising network ever assembled. (JRN) (CCU)

The Laredo Group Announces Expanded Calendar of Interactive Advertising and Media Training Seminars (Marketwire via Yahoo! Finance)

Monday, July 28th, 2008

In response to continued explosive growth in the online industry and the need for more and better trained interactive and integrated advertising and marketing professionals, The Laredo Group, Inc. today announced new and expanded courses through December of this year. The company is the leading training and consulting firm dedicated to helping publishers, agencies and marketers increase sales …

Harvard students transform fliers into ‘helpful’ online tool (Cambridge Chronicle & Cambridge Tab)

Monday, July 28th, 2008

Small businesses may never be able to afford an advertising campaign of Nike-sized proportions. But thanks to the efforts of a few Harvard and Yale students, mom-and-pop stores can move their fight for survival online and into the 21st century.

Airlines advertising on tickets (The Beaver County Times)

Monday, July 28th, 2008

US Airways, Pittsburgh International Airport’s busiest carrier, and several other airlines plan to start placing advertising on boarding passes printed online through a partnership with a private company.

Sohu Profit Beats Estimates; Company May List Online Games Unit (Bloomberg.com)

Monday, July 28th, 2008

July 28 (Bloomberg) — Sohu.com Inc. , operator of China’s third-biggest Internet portal, posted profit that increased more than analysts estimated, led by online advertising and games.

ActiveRain Real Estate Social Networking Site Launches Nationwide Online Video Advertising Program Powered by Mixpo (PR Newswire via Yahoo! Finance)

Monday, July 28th, 2008

ActiveRain, the nation’s largest social networking and marketing site for real estate professionals, announced that it has launched a nationwide online video advertising program for its growing base of more than 98,000 members powered by Mixpo, an online video advertising company dedicated to serving the local small and medium-size business market.

Sohu 2nd-Quarter Profit Surges on Online Ads, Gamers (Update1) (Bloomberg.com)

Monday, July 28th, 2008

July 28 (Bloomberg) — Sohu.com Inc. , China’s third-biggest Web portal, said second-quarter profit rose sevenfold, beating analyst estimates, on higher advertising sales before next month’s Beijing Olympics and an increase in online game players.

Opinion: Microsoft must move fast to realize its online future (Ars Technica)

Sunday, July 27th, 2008

Microsoft, the biggest software company of them all, needs desperately to increase its presence on the Web and attempt to solidify itself in the advertising and search space. And it needs to work fast. Read More…

Airlines advertising on tickets (The Beaver County Times)

Sunday, July 27th, 2008

US Airways, Pittsburgh International Airport’s busiest carrier, and several other airlines plan to start placing advertising on boarding passes printed online through a partnership with a private company.