Fast Forward: Tech Giants Scramble For Bigger Piece of Growing Online Ad Market (Knowledge at Wharton)
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Microsoft, Google and Yahoo have been talking about — and making — deals that each believes will help secure their future in the fast-growing market for online advertising. No matter how their maneuvering concludes, advertising and marketing firms must get ready to adapt to new technology that promises to speed the migration of ads from traditional media to the web.
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