A weakened economy likely won’t hurt online ad spending, as retailers and other online marketers shift more of their marketing budget toward the more accountable and ROI-driven online channel, according to a new report from JupiterResearch LLC., which predicts that total online ad spending will grow 20% from last year to reach $23.8 billion this year.
US Airways, Pittsburgh International Airport’s busiest carrier, and several other airlines plan to start placing advertising on boarding passes printed online through a partnership with a private company.
A new report from analyst firm Borrell Associates contains fairly dire revenue projections for both local newspapers and print yellow pages ($5 billion in projected print revenue losses in five years). The newspaper angle is picked up today by the Wall Street Journal and PaidContent , which both lay out some of the numbers. The report is called “Say Goodbye to Yellow Pages.” Click …
In the daily drumbeat of bad news for newspapers, the growth of online advertising would seem to offer some solace to the beleaguered industry. But as a WSJ piece tells it, they still can’t make a go of it. After some promise two years ago, stats from local media researcher Borrell Associates show that newspapers’ share of the local online market is now 27.4 percent, down from 35.9 percent in …
In the daily drumbeat of bad news for newspapers, the growth of online advertising would seem to offer some solace to the beleaguered industry. But as a WSJ piece tells it, they still can’t make a go of it.
VentureBeat’s Dean Takahashi did the reporting so I don’t have to: “Sources close to the matter said that Google has developed an in-game advertising technology that allows it to insert video ads… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Online advertising for employment was up in Honolulu during July, despite a decline nationwide, according to a report by The Conference Board released Wednesday.
Advertising and marketing company Interpublic Group of Cos. Inc. said Wednesday it is buying a stake in HUGE, a company that designs and develops online businesses.
Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to a new research report released today by the Online Publishers Association .
US Airways, Pittsburgh International Airport’s busiest carrier, and several other airlines plan to start placing advertising on boarding passes printed online through a partnership with a private company.