BEIJING (XFN-ASIA) – Australian telecom giant Telstra Corp said it acquired 55 pct of Chinese online advertising companies Norstar Media and Autohome/PCPop.
SYDNEY (Thomson Financial) – Australia’s largest telecommunications firm, Telstra Corp Ltd., said on Friday it expects strong revenue and profit growth from two Chinese online advertising Web sites it has acquired.
The worldwide Internet ad market will be an exciting place for the next few years, according to a new report from IDC. By the time 2011 rolls around, online advertising still won’t have replaced traditional methods, but a whole lot more money will be involved than what we see today. read more
The worldwide Internet ad market will be an exciting place for the next few years, according to a new report from IDC. By the time 2011 rolls around, online advertising still won’t have replaced traditional methods, but a whole lot more money will be involved than what we see today. read more
In a departure from the traditional online advertising concept of paying for banner impressions served on a site, MiddleEastDirectory.com is now offering regional sites the option to use text based Sponsored Links to drive traffic to their web sites. The success of Google Adwords program has established the cost effectiveness of text based advertising. [Wired by: PressReleaseNetwork.com]
DENVER, CO — (MARKET WIRE) — 06/26/08 — NewsGator Technologies Inc. today announced a partnership with Digital Advertising Consortium (DAC), one of Japan’s largest online advertising solutions providers, for exclusive rights to offer NewsGator Widget Services to Japanese media companies and brands.
“Online Advertising For Local Businesses: Why It’s Growing and How It Can Help Your Business” is the title of a seminar sponsored by the West Pasco Chamber of Commerce to be held at 6:00pm on July 24, 2008, in the New Port Richey City Council Chambers 5919 Main Street in New Port Richey.
Global spending in online ads will hit $106.6bn in 2011, accounting for almost 14% of the total advertising market, according to a report by IDC. The US will lead all countries in online ad spending with $45bn in 2011, but the fastest growing regions will be Central and Eastern Europe and Middle East and Africa with average annual growth rates of 42.1% and 29.8& respectively.
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Publicis has overhauled its digital advertising business with a new umbrella organisation that will work with all the major online advertising technology providers.