Archive for June, 2008

ZMOT Project Serves Online Advertisers (PRWeb via Yahoo! News)

Sunday, June 29th, 2008

The online advertising project ZMOT (http://zmot.com) is live! From now on the powerful online advertising technologies are offered to those who want to get noticed without spending vast budgets on the long-term campaigns. The wide range of flexible advertising solutions is now available for easy and quick website promotion.

Advertisers slow to embrace online advertising (Austin American-Statesman)

Sunday, June 29th, 2008

One of the nation’s leading sponsors of online media, Rob Wrubel lays out as much as $20 million a month for Internet ads. Over time, his firm’s ad buys have supported a wide spectrum of Web content, from video clips of rock bands to coverage of the Iraq war, and an array of online names: Facebook, Google, Yahoo, CBS, MySpace and CNN.

Businesses switching to local online marketing (CIOL)

Saturday, June 28th, 2008

HARRISBURG, USA: As the economy falters and operating costs rise, businesses turn to local Internet advertising to increase ROI of their marketing budgets.

SMG to launch ‘Och iPlayer’ as it targets online advertising market (Sunday Herald)

Saturday, June 28th, 2008

digital strategy from Scotland’s largest commercial broadcaster, praised by media analysts for its showcase new website, is set to boost profits with a first foray into classified advertising via strengthened local content.

Rising costs boost online coupon sites (Chicago Tribune)

Saturday, June 28th, 2008

Online coupon sites are becoming increasingly popular with shoppers as they try to cope with rising costs, especially on food and other household staples Coupon Mom set a goal for her family of four this spring: feed them for $85 a week.

CableFAX Launches Content Business Online Service (PRWeb via Yahoo! News)

Friday, June 27th, 2008

CableFAX, the leading source for cable business intelligence, announces the launch of CableFAX Content Business, an online premium service featuring proprietary coverage of cable content, ratings, programming and advertising trends, new technologies and distribution channels.

Online-Advertising Hearing July 9 (Broadcasting and Cable)

Friday, June 27th, 2008

Senate Commerce Committee rescheduled hearing on implications of online advertising to July 9.

Local Online Advertising to Reach $13.1 Billion in 2008 Read More inside ‘What Local Media Web Sites Earn: 2008 Survey’ (Broadcast Newsroom)

Friday, June 27th, 2008

DUBLIN, Ireland, BUSINESS WIRE — Research and Markets (http://www.researchandmarkets.com/research/9a696e/what_local_media_w) has announced the addition of Borrell Associates Inc.’s new report “What Local Media Web Sites Earn: 2008 Survey” to their offering.

Local Online Advertising to Reach $13.1 Billion in 2008 Read More inside ‘What Local Media Web Sites Earn: 2008 Survey’ (Business Wire via Yahoo! Finance)

Friday, June 27th, 2008

DUBLIN, Ireland—-Research and Markets has announced the addition of Borrell Associates Inc.’s new report “What Local Media Web Sites Earn: 2008 Survey” to their offering.

Global online ad spend to reach $107bn by 2011 (Netimperative)

Friday, June 27th, 2008

By 2011, online ad spending will hit $106.6bn, accounting for almost 14% of the total advertising market, according to new research.