Advertiser Blog

Epic Advertising, the New York-based online performance marketing company, today announced the official launch of Performance CPM (pCPM), a patent-pending metric that allows advertisers to track performance-marketing campaigns by measuring “induced visits.” Advertisers can now determine campaign effectiveness utilizing a new, more comprehensive approach. (PRWeb May 27, 2008) Read the full …

NEW YORK—-Epic Advertising, the New York-based online performance marketing company, today announced the official launch of Performance CPM , a patent-pending metric that allows advertisers to track performance-marketing campaigns by measuring “induced visits.”

Members of the Missouri State University Advertising Team will soon see their many months of hard work broadcast throughout the United States in the form of a $15 million national public service campaign. On May 22, four members of the 19-member team presented its “Go Green. Go Public.” campaign in Washington, D.C., to the American Public Transportation Association. Teams from the University of …

Telstra’s directories and advertising business Sensis plans to open up its Trading Post website to online auctions and grab market share from industry leader eBay.

NEW YORK—-Yodle Inc., a leader in local online advertising and lead generation for local businesses, and recent finalist in the 2008 American Business Awards for Best Customer Service Organization, announced four new hires this week.

Media audit body ABC has launched an online advertising campaign to encourage advertisers, agencies and media owners to use its verified data when buying and selling online ad space.

Wunderman Kenya, the direct and digital marketing agency division of Ayton Young and Rubicam (AY&R) Group has clinched a deal that will see it sell advertising on the google search engine.

Will Bud.TV get competition from Burger.TV? Fast-food chain Carl’s Jr. is considering a foray into online branded entertainment, having met digital-minded production companies in recent weeks with help from ad-buying firm Initiative Media.

Online advertising in the first quarter of the year grew 67.2 per cent from a year ago to new record $46 million, according to research published today.

Online advertising in the first quarter of the year grew 67.2 percent from a year ago to new record $46 million, according to a survey today.