When it’s well-produced, online advertising can be as funny, entertaining and quirky as any television or cinema ad. When produced badly, online ads can grate on the nerves with their all-blinking Click Me call to action.
The Obama campaign spent $3.47 million on online advertising over the course of its campaign to date, with 82% of that budget going to Google AdWords according to the FEC and statistics compiled by ClickZ. Google AdWords scored over 82 percent of money spent on online media buys for Obama’s campaign this year through April. Over $2.8 […]
Sega’s upcoming online version of its gaming series Football Manager is set to offer a wide range of advertising opportunities when it launches this summer after securing an exclusive deal with IGA Worldwide today.
Companies like Google and Yahoo that track users online behavior could see their Internet advertising growth slow because of federal, state and consumer uneasiness with such practices, a financial services research group predicts. read more
Federal, state and consumer discomfort with Google Inc, Yahoo Inc and other companies tracking consumers’ online behavior could slow the growth of Internet advertising, a financial services research group said in a report on Wednesday.
LOS ANGELES, BUSINESS WIRE — Ultramercial LLC has been granted US Patent 7,346,545 describing their Attention-for- Access Internet advertising model and ad unit introduced in 2002. Under the model, online viewers can access copyrighted video, music, text or online services for free by requesting and completing an interactive ad.
Fast-food company Carl’s Jr. is exploring entering online branded entertainment and has met with digital production companies recently. Carl’s Jr. says it wants to create edgy comedic webisodes for young males. Brad Haley, executive vice president marketing for Carl’s Jr ., said the company is considering moving away from traditional digital advertising, but said the plan was in an …
Ultramercial LLC has been granted US Patent 7,346,545 describing their Attention-for-Access Internet advertising model and ad unit introduced in 2002. Under the model, online viewers can access copyrighted video, music, text or online services for free by requesting and completing an interactive ad. The viewer’s attention acts as “payment” in a value exchange that gives the viewer incentive to …
Epic Advertising, the New York-based online performance marketing company, today announced the official launch of Performance CPM (pCPM), a patent-pending metric that allows advertisers to track performance-marketing campaigns by measuring “induced visits.” Advertisers can now determine campaign effectiveness utilizing a new, more comprehensive approach.
Epic Advertising, the New York-based online performance marketing company, today announced the official