Archive for April, 2008

SpiceJet bets big on online advertising (Chennai Online)

Tuesday, April 29th, 2008

Chennai, April 29: Leading airliner SpiceJet aims to increase its revenue through advertisement space selling on its website - spicejet.com.

Epic Advertising Expands Internet Marketing Compliance Group (Business Wire via Yahoo! Finance)

Tuesday, April 29th, 2008

NEW YORK—-Epic Advertising, Inc. , the New York online performance-based marketing company, announced today that they have hired two new Cyber industry experts, adding to the Company’s already robust internal Internet Compliance Group.

Online Ad Business Remains Strong (WebProNews)

Tuesday, April 29th, 2008

Whatever sort of recession we’re in hasn’t yet resulted in any soup lines (or at least not any soup lines that made the evening news).  It also hasn’t had any horrible effect on online advertising. read more

GamerDNA Inc. Selects Intergi as Online Advertising Representation Partner (Business Wire via Yahoo! Finance)

Tuesday, April 29th, 2008

DEERFIELD BEACH, Fla.—-Intergi , a leading video game and entertainment advertising network and representation company, today announced it has entered into a new, exclusive advertising agreement with GamerDNA, Inc., a leading social network site for gamers.

ScanScout Partners with Clearspring to Enable Viral Sharing of Video Advertising: Video Advertisers Can Now Reach … (PRWeb)

Tuesday, April 29th, 2008

ScanScout, the leading network for brand-safe, relevant online video advertising, and Clearspring Technologies, the market leader in widget creation, syndication, tracking and monetization today announced a partnership that will enable simple viral distribution of video ads from the ScanScout Network into more than 25 leading social media platforms. (PRWeb Apr 29, 2008) Read the full story at …

ScanScout Partners with Clearspring to Enable Viral Sharing of Video Advertising (Business Wire via Yahoo! Finance)

Tuesday, April 29th, 2008

NEW YORK—-ScanScout, the leading network for brand-safe, relevant online video advertising, and Clearspring Technologies, the market leader in widget creation, syndication, tracking and monetization today announced a partnership that will enable simple viral distribution of video ads from the ScanScout Network into more than 25 leading social media platforms.

China’s Sohu.com says 1Q profit quadruples on advertising, game revenues (AP via Yahoo! Philippines News)

Tuesday, April 29th, 2008

Sohu.com Inc. said Tuesday its first quarter profit quadrupled on strong advertising and online game revenue.

Local Online Promotions Poised To Overtake Internet Ad Spend By 2012: Borrell (CBS News)

Monday, April 28th, 2008

Online display ads have steadily been losing their luster over the past two years and are expected to hit a peak of $12.6 billion in ad spending in 2008, according to a report being released Tuesday by local online advertising analyst Borrell Associates. After this year, Borrell says display will begin declining to half that amount over the next four years. The report, which posits that the real …

Local Online Promotions Poised To Overtake Internet Ad Spend By 2012: Borrell (paidContent.org via Yahoo! Finance)

Monday, April 28th, 2008

Online display ads have steadily been losing their luster over the past two years and are expected to hit a peak of $12.6 billion in ad spending in 2008, according to a report being released Tuesday by local online advertising analyst Borrell Associates.

Greystripe Mobile Display Ads for “The Golden Compass” Film Demonstrate Branding Impact of Mobile Advertising (PhoneContent.com)

Monday, April 28th, 2008

Greystripe, the largest ad-supported mobile games and applications distributor, has announced the results of a mobile advertising campaign with New Line Cinema for the film, “The Golden Compass”.