Archive for March, 2008

A Battle Is Brewing Over Online Behavioral Advertising (eWeek)

Thursday, March 27th, 2008

The argument centers aroung a proposed New York legislation versus industry self-regulation. … Free Embedded Linux Webinars 5 free embedded Linux webinars from Timesys. Topics include Toolsets, Boot-Up, Filesystems & more.

General Motors Ranks as the Heaviest Online Advertiser Among Auto Manufacturers in January, According to comScore Ad … (PR Newswire via Yahoo! Finance)

Thursday, March 27th, 2008

comScore, Inc. , a leader in measuring the digital world, today released a study using data from the comScore Ad Metrix service that examines online advertising by auto manufacturers in January 2008. comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users for the U.S. market, with January marking the first public release of the …

AdMission Partners with Builder Homesite, Inc. (BHI) to Provide Online Rich Media Display Ads for U.S. Home Builders (PR Newswire via Yahoo! Finance)

Thursday, March 27th, 2008

AdMission Corporation, an online display advertising technology company, today announced that Builder Homesite, Inc. , a consortium of 36 of the nation’s largest home builders, has partnered with AdMission to create a customized dynamic advertising platform.

RCS Digital Selects ROO Group to Launch Online Video on the Websites for Two of Italy’s Top Online Newspapers (PR Newswire via Yahoo! Finance)

Thursday, March 27th, 2008

ROO Group , a global leader in online video solutions, has signed a multi-year agreement with RCS Digital, a wholly owned subsidiary of RCS Quotidiani , to deploy online video, content management and advertising solutions on the web sites of two of Italy’s highest circulated newspapers–Corriere della Sera and La Gazzetta dello Sport–in addition to an array of other RCS online properties.

Liquid Advertising Named Interactive Agency of Record for Gamecock Media Group (Business Wire via Yahoo! Finance)

Thursday, March 27th, 2008

LOS ANGELES—-Indy game publisher, Gamecock Media Group, has named Liquid Advertising as their interactive agency of record for online media buying assignments. This agreement formalizes the relationship between Liquid and Gamecock, who have worked on several titles in 2007 and early 2008.

Online Advertising Strategy – What I Would Want (MasterNewMedia.org)

Thursday, March 27th, 2008

My ideal online advertising strategy : the publisher should be able to choose its advertisers as much as advertisers should be able to choose their publishers. Just like Robin Good\’s ideal online advertising strategy Maybe I am just full of crap, and unable to see the beauty of banner advertising bought on CPM, but if I had to express my own sincere thoughts on how I would like …

FICCI Frames 2008: User generated content is the future of online media (Agencyfaqs!)

Wednesday, March 26th, 2008

Ankit Ajmera | agencyfaqs! | Mumbai, March 27, 2008 Online advertising forms only 6 per cent of the overall global advertising pie at present. But the ad spend on the medium grew by almost 28 per cent in the previous year and stands now at US$40 billion.

Prodigy to Spearhead Urban TV Campaign With Shopsansa.com, the Official Sansa Online E-tail Store Powered by Sandisk (Broadcast Newsroom)

Wednesday, March 26th, 2008

NEW YORK, March 26 /PRNewswire/ — Prodigy, one half of the hip-hop’s legendary platinum selling duo, Mobb Deep, has agreed to be the first Urban artist to be featured in the Sansa advertising campaign for Sandisk ‘s ShopSansa.com online etail store.

Industry Responds to Online Ad Legislation (InternetNews.com)

Wednesday, March 26th, 2008

In a classic tug-of-war between free marketeers and regulatory advocates, major Web companies have their sights set on Albany and a new bill that would rewrite the rules of online advertising.

Future strengthens games advertising team (Mad.co.uk)

Wednesday, March 26th, 2008

Future has poached appointed former Haymarket commercial director Mark Hanrahan to head up its newly restructured games advertising team.