Archive for March, 2008

Increase in real estate competition sparks boom in online property advertising (AME Info)

Sunday, March 30th, 2008

With increasing competition among UAE developers and a rise in the number of finished projects coming on line in 2008, real estate agencies and developers are spending more money on relatively affordable online advertising to gain a competitive edge in the market.

Media networks battle online giants (Akron Beacon Journal)

Sunday, March 30th, 2008

NEW YORK: Traditional media companies trying to stem the flow of advertising dollars to Google and other large Internet companies are increasingly building ad networks of their own, anchored by their brands.

Newspaper print ad revenue falls at record pace in 2007, online ads rise (Boston Herald)

Friday, March 28th, 2008

NEW YORK - Newspaper print advertising revenue fell by the biggest percentage on record in 2007, an industry trade group reported today. Revenue from online newspaper ads…

Newspaper print ad revenue falls at record pace in 2007, online ads rise (CNews)

Friday, March 28th, 2008

NEW YORK - Newspaper print advertising revenue fell by the biggest percentage on record in 2007, while revenue from online newspaper ads grew but at a slower pace than a year ago, an industry trade group reported Friday.

Web Newspaper Advertising Up 19 Percent (AP via Yahoo! Finance)

Friday, March 28th, 2008

As continued evidence of the shift from print to online, the Newspaper Association of America said Friday that online newspaper advertising climbed 19 percent last year to $3.2 billion.

Advertisers Expected To Spend $1.1 Billion For Local TV Online This Year: Report (CBS News)

Friday, March 28th, 2008

Local TV stations are expected to make more than $1.1 billion for online advertising this year, up 45 percent over 2007, according to a report by Borrell Associates offers a similarly bright outlook for online TV and the local web spending in general. The report, conducted on behalf of Television Bureau of Advertising, a local station trade group, gathered data from 534 TV stations from …

Advertisers Expected To Spend $1.1 Billion For Local TV Online This Year: Report (paidContent.org via Yahoo! Finance)

Friday, March 28th, 2008

Local TV stations are expected to make more than $1.1 billion for online advertising this year, up 45 percent over 2007, according to a report by Borrell Associates, which offers a similarly bright outlook for online TV and the local web spending in general.

Newspaper association reports sharp decline in print advertising revenues (USA Today)

Friday, March 28th, 2008

Overall print advertising revenue fell 9.4% last year, according to new data from the Newspaper Association of America. That’s the biggest drop in more than 50 years, according to Editor & Publisher. The trade group says online advertising revenue continued…

Taiwan market: Kijiji to run online banner advertising (Digi Times)

Friday, March 28th, 2008

Kijiji Taiwan, Taiwan’s largest classified advertising website established by eBay in 2005, will start providing online banner advertising services later in 2008, according to the company.

According to New Study, Online Advertising Spending will Continue to Grow, and Approach GBP 5 Billion ($8.7 billion) … (Business Wire via Yahoo! Finance)

Friday, March 28th, 2008

DUBLIN, Ireland—-Research and Markets has announced the addition of new eMarketer report: UK Online Advertising: Reaching Maturity to their offering.