Advertiser Blog

Microsoft Corp. is buying online advertising targeting company YaData Ltd. of Tel Aviv, Israel. (MSFT)

Pacifico takes its advertising to the Internet, spending about $15 million this year on its online initiative.

Fewer people are clicking on internet ads, the main source of Google’s profits, and the online leader’s stock falls to an 11-month low.

Fewer people are clicking on internet ads, the main source of Google’s profits, and the online leader’s stock falls to an 11-month low.

NEW YORK, BUSINESS WIRE — DoubleClick, a premier provider of digital advertising technology and services, today announced a new high-definition (HD) video feature to enable advertisers to create and deliver online ad campaigns with High Definition-quality video in full screen.

After January’s massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns. The day after the federal government cut interest rates, LendingTree.com saw record traffic to its site for connecting borrowers and lenders. As a result, the marketing team at LendingTree pulled back…

After January’s massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns.

The Associated Press NEW YORK | Online advertising revenues exceeded $21 billion for the first time in 2007, although preliminary data compiled by an industry trade group also suggest growth is slowing.

Online advertising revenues exceeded $21-billion for the first time in 2007 in the US, although preliminary data also suggest growth is slowing.

Advertising.com co-founder Scott Ferber’s latest technology undertaking — essentially an online TV set — has secured $15 million in venture capital funding.