In the weeks leading to Christmas, an online wine retailer gave 15 percent discounts to anyone who sent in a photo of its newspaper ad snapped with a camera phone. SnapTell Inc., the company helping Wine Enthusiast and other merchants offer such services, uses image-recognition software to determine what offer, video clip or other content to return to the phone. In the coming months, the same …
In the weeks leading to Christmas, an online wine retailer gave 15 percent discounts to anyone who sent in a photo of its newspaper ad snapped with a camera phone.
The Conference Board Help-Wanted Advertising Index — a key measure of job offerings in major newspapers across America — dipped one point in November. The Index now stands at 21. It was 29 one year ago.
IMAGE Worldwide, Inc. subsidiary IMAGE Chicago has signed a twelve-month online and print advertising contract with Lavish, LLC. This advertising contract will include two printed pages for the first month in IMAGE Chicago Magazine. Lavish is a new exclusive lifestyle management company based in Chicago specializing in international, personal, and business VIP services.
NEW YORK — Zach Brooks pocketed $1,000 this month blogging about the cheap lunches he discovers around midtown Manhattan ($10 or less, preferably greasy, and if he’s lucky, served from a truck).
With more than $11 billion in acquisitions this year aimed at reshaping Internet advertising, Microsoft, Google, and Yahoo are ready for the competition to pick up steam. But a funny thing happened on the way to the brave new world of online ads: Web users rediscovered a sense of privacy. Members of the social network Facebook howled this month after it launched Beacon, an advertising feature …
The relationship between the professions of advertising and public relations is often antagonistic. This is partly because public relations still suffers from somewhat of an underdog status in the world of marketing, as seen by the low budgets PR firms are given.
Innovation Ads, Inc., a provider of enrollment management solutions for colleges and universities, announced today the addition of Touro University International University (TUIU) to its expanding roster of national accounts. As part of its agreement with TUIU, Innovation Ads is now the California-based university’s advertising agency of record.
Dec. 27 (Bloomberg) — Online gambling will be banned in Germany as of Jan. 1 after German states ratified an accord that preserves the country’s state monopoly for lotteries and most forms of betting.
Chris Lindgren needed money. His textbook price comparison site, Direct Textbook, depends mainly on the referral fees it gets when college kids buy books through it. But this past August, the four-year-old business had already used up most of its cash on online advertising, with weeks of the back-to-school rush season still ahead. Lindgren wanted to buy more ads, but revenue from previous sales …