Advertiser Blog

Are there any corners of the online world left for advertisers to plant a flag?

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In the weeks leading to Christmas, an online wine retailer gave 15 percent discounts to anyone who sent in a photo of its newspaper ad snapped with a camera phone. SnapTell Inc., the company helping Wine Enthusiast and other merchants offer such services, uses image-recognition software to determine what offer, video clip or other content to return to the phone. In the coming months, the same …

Google shares edged below the $700 mark Monday as investors sussed out a report that the Internet giant is exploring a method of selling newspapers’ advertising space online.

Online professional independent publishers rejoyce! 2008 promises to be a year of great innovation for everyone publishing online as opportunities to expand or start your own micro publishing company will only increase. New powerful publishing and content distribution tools will make their debut in 2008 while some of the existing technologies and services will greatly refine, consolidate and …

According to both armchair critics and advertising pros, 2007 ranked with the best of times for TV and online video commercials or it was a disaster.

A film with no name, no famous Hollywood stars and no million dollar marketing campaign has captivated bloggers, online forums and film fans in the latest triumph for viral advertising.

Zach Brooks pocketed $1,000 this month blogging about the cheap lunches he discovers around midtown Manhattan ($10 or less, preferably greasy, and if he’s lucky, served from a truck).

Commercials are alive and well—at least on the Internet. Among all of the online ad formats, advertising during video content is expected to grow the fastest in 2008, according to eMarketer, New York.

NEW YORK - Zach Brooks pocketed $1,000 this month blogging about the cheap lunches he discovers around midtown Manhattan ($10 or less, preferably greasy, and if he’s lucky, served from a truck).