Advertiser Blog

CAMBRIDGE, Mass., BUSINESS WIRE — Maven Networks, Inc., a leading Internet TV platform company, today announced that it will provide enterprise -wide online video advertising and player solutions powered by the Maven Internet TV Platform(TM) for international news and information leader Gannett Co., Inc. Fueling the explosive growth in Web-based video delivery is the drive by publishers to tap …

CAMBRIDGE, Mass.—-Maven Networks, Inc., a leading Internet TV platform company, today announced that it will provide enterprise-wide online video advertising and player solutions powered by the Maven Internet TV Platform™ for international news and information leader Gannett Co., Inc.

LBi Atlanta, formerly Creative Digital Group, and the leading international digital marketing agency, is pioneering the use of online video for direct response advertising. With a client base including The Home Depot, 8×8, and Golf Mat, among others, LBi is creating a new online video advertising model. (PRWeb Nov 27, 2007) Post Comment:Trackback URL: …

LBi Atlanta, formerly Creative Digital Group, and the leading international digital marketing agency, is pioneering the use of online video for direct response advertising. With a client base including The Home Depot, 8×8, and Golf Mat, among others, LBi is creating a new online video advertising model.

News Corp’s Internet division plans to launch an online network to sell advertising across Rupert Murdoch’s sprawling empire and even to other media companies as early as the first half of next year.

With advertisers having a difficult time finding room within breaks during hit shows, the networks? online offerings stand to become even more attractive.

Online ad spend shot up 23 per cent in the last quarter and is predicted to hit $130 million this year, according to figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers.

Consumer packaged goods, aka CPG, have been attracting more purchases online by consumers, and brand manufacturers (and their ad budgets) have noticed. Expect to see more advertising for underarm deodorant and similar CPGs hitting the Internet over the coming year. Ever desperate to follow the wandering eyes of an increasingly hard to reach consumer base, brand names are on the verge of …

DUBLIN, Ireland—-Research and Markets has announced the addition of new eMarketer Report: Canada Online Advertising to their offering.

Thanks to rising online viewership and the nature of broadband audience agreements with advertisers, the major TV networks have a lot more advertising to sell for their streaming programming, TVWeek reports.