Archive for November, 2007

US Online Advertising Spending is Entering a New Era According to New Report (Business Wire via Yahoo! Finance)

Thursday, November 29th, 2007

DUBLIN, Ireland—-Research and Markets has announced the addition of “US Advertising Spending” to their offering.

Yahoo and Adobe team up to put online ads in PDFs (InfoWorld)

Thursday, November 29th, 2007

Yahoo and Adobe are partnering to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising. Until now, publishers have been able to embed only static ads on PDF files, but Yahoo and Adobe are developing a system to make those documents display contextually relevant ads delivered on the fly …

Yahoo and Adobe team up to put online ads in PDFs (InfoWorld via Yahoo! News)

Thursday, November 29th, 2007

Yahoo and Adobe are partnering to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.

RE/MAX Signs Online Advertising Partnership With Disaboom (Marketwire via Yahoo! Finance)

Thursday, November 29th, 2007

RE/MAX International, Inc. has signed an online advertising sponsorship agreement with Disaboom, Inc.,, which is developing the first online community for people living with or directly affected by disabilities or functional limitations.

FSA rejects call to name and shame firms using misleading advertising (Times Online Sunday)

Thursday, November 29th, 2007

The Financial Services Authority came under fire yesterday after refusing to name 19 firms that were preying on consumers with misleading online advertising.

Yahoo and Adobe Team Up to Put Online Ads in PDFs (PC World via Yahoo! News)

Thursday, November 29th, 2007

Yahoo and Adobe open an new frontier in online advertising by allowing publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail.

G Advertising Offers Printing Services to Las Vegas Community (Marketwire via Yahoo! Finance)

Wednesday, November 28th, 2007

G Advertising’s tag line Think it… Create it… Distribute it… tells the story of their approach to advertising. With a solid foundation in the creative process combined with the knowledge of the distributive process of advertising, G Advertising is opening their printing services to the public, by launching the online ordering system www.printwithg.com. The launch of G Advertising’s …

Zillow.com and 11 Newspaper Companies Form Online Real Estate Partnership (BuildingOnline)

Wednesday, November 28th, 2007

Leading real estate Web site www.Zillow.com and 11 newspaper publishing companies representing 282 newspapers nationwide announced plans today for a strategic partnership to extend local classified advertising such as for-sale listings and open house information to Zillow’s online platform.

Hearst-Argyle to become reseller of Google advertising program (Reuters via Yahoo! News)

Wednesday, November 28th, 2007

Hearst-Argyle Television Inc agreed with Google Inc to become the first television industry reseller of the Google AdWords advertising program.

ReBuilder Medical Technologies, Inc. Hires Internet Marketing Firm to Manage Online Advertising Campaign (PR Newswire via Yahoo! Finance)

Wednesday, November 28th, 2007

ReBuilder Medical Technologies, Inc. , a provider of treatment for diabetic peripheral neuropathy and Molluscum Contagiosum, has hired Foreman & Pike Consulting of Moorestown, NJ to maximize their advertising returns while reducing lead costs.