Archive for October, 2007

Advertising helped Robert Goulet stay cool

Wednesday, October 31st, 2007

Robert Goulet was cool. His trademark baritone and classic good looks propelled him to stardom in 1960, when he played Sir Lancelot in Camelot on Broadway. He made plenty of film, TV and stage appearances in the ’60s and ’70,…

Cadbury’s drum-crazed gorilla is unmasked

Wednesday, October 31st, 2007

England’s Daily Mail this weekend published a story with more than you’d ever want to know about Cadbury’s drumming gorilla—in particular, the intricacies of the Stan Winston-made suit itself. The actor inside, Garon Michael, sounds conflicted about his role. “I’ve…

Amuse friends, annoy critics this Halloween

Wednesday, October 31st, 2007

If you’re looking for that perfect last-minute costume idea, here are some elaborate instructions on how to dress like a Geico caveman for Halloween. It does produce one hell of a likeness, I must admit. Hopefully this guy won’t listen…

The fake-music-video genre gets perfected

Wednesday, October 31st, 2007

“We can prank call John Edwards and tell him he’s gay.” That’s just one salient line from “Perfected: The Ann Coulter Song” (above), the latest YouTube music video from barelypolitical, the brains behind the recent Obama Girl craze. Coulter, of…

AOL Launches Innovative Privacy Education Program for Behaviorally Targeted Advertising (Business Wire via Yahoo! Finance)

Wednesday, October 31st, 2007

DULLES, Va.—-AOL today announced the launch of a consumer-awareness program that will give consumers enhanced notice and information about behaviorally targeted advertising. When fully implemented, the program will deliver millions of public service banner ads across AOL’s owned-and-operated and third-party networks, which together reach more than 91% of the U.S. online audience.

PRESS RELEASE: IGA Worldwide Launches Dynamic In-Game Advertising in Trackmania Nations Forever (gamesindustry.biz)

Wednesday, October 31st, 2007

Monday 1st October/…IGA Worldwide, Inc., the leading independent in-game advertising company, today announced a new exclusive three-year agreement with French developer Nadeo to place dynamic ads into its leading PC online racing game, Trackmania Nations Forever.

Online gambling 888 revenue up (Times of Malta)

Wednesday, October 31st, 2007

Online gambling company 888 Holdings Plc posted a 37 per cent rise in third-quarter revenue and said yesterday trading was even stronger this month following the launch of a TV advertising campaign in Britain.

Wanmo Begins Selling NetEase’s Online Ad Inventory on a Pay-Per-Click Basis (PRWeb)

Wednesday, October 31st, 2007

Leading online advertising solutions provider Wanmo Performance Advertising recently announced it has signed NetEase (NASDAQ: NTES), one of China’s top Internet portals and online game services providers, to its performance advertising network, and has already begun selling its remnant ad inventory on a pay-per-click basis. (PRWeb Oct 31, 2007) Post Comment:Trackback URL: …

Wanmo Begins Selling NetEase’s Online Ad Inventory on a Pay-Per-Click Basis (PRWeb via Yahoo! News)

Wednesday, October 31st, 2007

Leading online advertising solutions provider Wanmo Performance Advertising recently announced it has signed NetEase (NASDAQ: NTES), one of China’s top Internet portals and online game services providers, to its performance advertising network, and has already begun selling its remnant ad inventory on a pay-per-click basis.

Australia’s Online Ad Market Growing Steadily: Exec (Asia Pulse via Yahoo!7 News)

Wednesday, October 31st, 2007

From the humble banner ad and pop-up window, online advertising has become a billion dollar business.