Archive for September, 2007

Kids are smoking early in New York State

Friday, September 28th, 2007

New York City has the insufferable Throat-Hole Guy to robotically voice its anti-smoking message. Not to be outdone, New York State has its own batch of disturbing anti-smoking ads, including the one that shows kids breathing out smoke—victimized simply by…

Schwan’s wants to overhaul your marriage

Friday, September 28th, 2007

Since at least the mid-1970s, most advertisers have shied away from using the word “housewife.” Schwan’s Home Service, a frozen-food delivery company, has no such qualms in its first work from Hunt Adkins. “Research shows that 95% of housewives could…

Vancouver’s film audiences have seen it all

Friday, September 28th, 2007

TBWA Vancouver and the Perlorian Brothers have put together some amusing promos for the Vancouver International Film Festival. Once you’ve seen some of the shocking fare at the VIFF, the spots suggest, nothing will faze you in your everyday life—not…

Another CGM player with a pipe dream

Friday, September 28th, 2007

The consumer-generated ad fad shows little sign of dying down. There’s a new startup on the scene dedicated to soliciting spots from consumers and bypassing the pros. The company, Adwidth, uses the typical David vs. Goliath pitch: “You can make…

ad pepper media launches iSense™ - an innovative semantic advertising technology suite (e-Consultancy)

Friday, September 28th, 2007

ad pepper media, the international online advertising network, unveiled today iSense™, a revolutionary new semantic advertising technology which delivers ads in true context. iSense represents the next generation of advertising delivery, ensuring that marketers can deliver the right message at the…

Critics: Google deal merits privacy, antitrust scrutiny (USA Today)

Friday, September 28th, 2007

The chairman of a Senate antitrust panel said Thursday that Google.’s proposed $3.1 billion acquisition of online advertising firm DoubleClick “warrants close examination” by federal regulators.

The Pharmaceutical Marketing Online Report Checks the Temperature of Online Advertising Spending by the US … (Business Wire via Yahoo! Finance)

Friday, September 28th, 2007

DUBLIN, Ireland—-Research and Markets has announced the addition of new eMarketer report “Pharmaceutical Marketing Online: Stuck in Web 1.5″ to their offering.

Microsoft and Google clash over online ads (Mad.co.uk)

Friday, September 28th, 2007

Microsoft has attacked Google’s £1.5 billion purchase of online advertising company DoubleClick, claiming that it was anti-competitive and “bad for advertisers.”

Microsoft Corp loses out to Google Inc in acquisition of online advertising firm DoubleClick Inc (Pravda Ru)

Thursday, September 27th, 2007

Google Inc .’s proposal to acquire online advertising firm DoubleClick Inc . for $3.1 billion (2.19 billion EUR) needs close examination by federal regulators.

Microsoft Corp loses out to Google Inc in acquisition of online advertising firm DoubleClick Inc (Pravda)

Thursday, September 27th, 2007

Google Inc .’s proposal to acquire online advertising firm DoubleClick Inc . for $3.1 billion (2.19 billion EUR) needs close examination by federal regulators.