Following in the impressive footsteps of George Hotz, who unlocked Apple’s iPhone, allowing it to be used with other wireless carriers, not just AT&T, I seem to have unlocked Microsoft’s Zune. It took me 1,000 hours, a blowtorch, tongs and…
Internet Advertising Group, an IAG Interactive company and an industry leader in online lead generation, has launched CoRegConnect and merged Internet Media Affiliates (IMA) and Partner Stats, its two affiliate networks, into one affiliate network as a way to streamline and advance the implementation, management and optimization of its own proprietary and exclusive offers as well as IAG’s …
CORAL SPRINGS, Fla.—-Internet Advertising Group, an IAG Interactive company and an industry leader in online lead generation, has launched CoRegConnect and merged Internet Media Affiliates and Partner Stats, its two affiliate networks, into one affiliate network as a way to streamline and advance the implementation, management and optimization of its own proprietary and exclusive offers as …
In the runup to Advertising Week, online voting has now begun to elect two brand icons for enshrinement on the Madison Avenue Advertising Walk of Fame. (There’s a parallel election for favorite ad slogans.) The Week’s site jokes, “You’ve watched…
Ok, I’m going to try to keep this one SFW, so I’m not going to compare my manhood to Enrique Iglesias’s, nor will I make any attempts to woo Anna Kournikova. But Iglesias’s shocking — shocking, I say — admission…
I remember one of the first stories I ever wrote about advertising, five years ago, came out of a speech by Google CEO Eric Schmidt telling advertisers to “stop scaring users” with intrusive ads. That message fell on deaf ears,…
Snickers has launched its first ad campaign from TBWA\Chiat\Day since the “man kiss” Super Bowl spot that drew complaints from gay groups, which called it homophobic. This time around, a bunch of guys in search of a “feast” take a…
CNN to use Google online advertising servicesGoogle has now replaced Yahoo to provide pay-per-click text ads on CNN.com. This is a huge victory for Google as CNN is one of the most popular online destination for news online.Google is replacing Yahoo as the exclusive provider of these advertisements.
In my last post about social network advertising, I spoke about reasons why social network advertising is a rapidly growing trend in online marketing tactics. Today, in this follow-up to part 1, I will be delving into the nuts and bolts of making the most of your social network advertising. When contemplating advertising on social networks (or indeed any other type of online advertising), …
Sixty-two percent of U.S. consumers have viewed video online according to a new study by Advertising. com. The study found that video viewers were not only young adults watching user generated videos but also that 69 percent were 35 and older with a preference for viewing news clips online. “The Internet is still seen first and foremost as an information resource. With news clips …