Archive for July, 2007

Survey Shows Three Out of Five Advertising and Marketing Executives Plan to Increase Hiring: Nearly Half Say Their … (PR Newswire via Yahoo! Finance)

Tuesday, July 31st, 2007

Demand for advertising and marketing talent is expected to remain strong in the coming year, driven in part by the need for professionals with online expertise.

Specific Media Fastest Growing Online Ad Network among comScore’s Top 10 Networks (Business Wire via Yahoo! Finance)

Tuesday, July 31st, 2007

IRVINE, Calif.—-Since its debut in comScore rankings in February of this year, Specific Media has been the fastest growing online advertising network. It is now the sixth largest online advertising network and the seventh largest property on the Internet, according to the June comScore ad networks rankings published earlier this month.

Ingmar Bergman is still calling the shots

Tuesday, July 31st, 2007

“No art passes our conscience in the way film does and goes directly to our feelings, deep down into the dark rooms of our souls.” —Ingmar Bergman There are lots of “what if Ingmar Bergman did a commercial” clips on…

Baltimore’s citizens help out city’s tourism

Tuesday, July 31st, 2007

When most people think of Baltimore, they picture a poorly run, decaying industrial landscape stricken with poverty and crime. And while that’s understandable, it’s not the complete picture. In that spirit, a new tourism campaign, Visit My Baltimore, invites locals…

Google AdSense Powered Social Network Pays Members 100% Advertising Revenue (PR Newswire via Yahoo! Finance)

Tuesday, July 31st, 2007

Flixya.com, a social media network, announced that they are pursuing new strategies for the monetization of online media in the release of Flixya 2.0. This new release, fully integrated with Google AdSense, seamlessly allows content producers to claim all available advertising revenue associated with their content contributions.

Young Iraqi Entrepreneur Launches a Unique Advertising Model Aimed at Moving His Family Out of War-Torn Iraq (PRWeb)

Tuesday, July 31st, 2007

Mody Jabar, a nineteen-year-old Iraqi Web entrepreneur living abroad, is launching Busvertiso , a project offering advertisers a unique combination of online advertising and interactive outdoor advertising using a million-dollar US bus tour at a rate affordable to webmasters and small businesses. The effort is to raise money to get Jabar’s family, still in Iraq, out of the country. (PRWeb Jul …

Young Iraqi Entrepreneur Launches a Unique Advertising Model Aimed at Moving His Family Out of War-Torn Iraq (PRWeb via Yahoo! News)

Tuesday, July 31st, 2007

Mody Jabar, a nineteen-year-old Iraqi Web entrepreneur living abroad, is launching Busvertiso, a project offering advertisers a unique combination of online advertising and interactive outdoor advertising using a million-dollar US bus tour at a rate affordable to webmasters and small businesses. The effort is to raise money to get Jabar’s family, still in Iraq, out of the country.

Online consumers who pre-shop spend more in-store - report (Digital Media Europe)

Tuesday, July 31st, 2007

Consumers exposed to online advertising tend to research or ‘pre-shop’ online prior to purchase, a behaviour that ultimately leads to increased in-store sales, according to research conducted by internet company Yahoo and market research firm comScore.

Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store (FinanzNachrichten)

Monday, July 30th, 2007

Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! ( Nachrichten ) and comScore, ( Nachrichten ) Inc. The study, which examined the impact of search and display advertising on in-store sales for five major retailers, showed that consumers exposed to online advertising tend to research or “˜ pre-shop ‘ online prior to purchase, …

Online Advertisers And New Car Buyers (WebProNews)

Monday, July 30th, 2007

Online advertisers focusing on new car buyers can tailor how quickly their advertising reaches their intended audience by understanding the difference between daily and monthly Web site traffic patterns, according to the J.D. Power and Associates 2007 Online Media Study. The study found that Web sites vary in their average daily visitor reach. One example is retail-oriented messages such …