Archive for May, 2007

Other TV commercials that are a scream

Wednesday, May 30th, 2007

Whether or not they’re part of an ad, the Heinz screaming beans we posted about last week are pretty amusing. Elsewhere in advertising, screaming is usually just irritating, particularly when it’s kids doing the howling, as in that awful BMW…

Microsoft Surface creates a new ad utopia

Wednesday, May 30th, 2007

So you’re a tech-savvy restaurateur who sees the immense possibility of the new Microsoft Surface tabletop computer (YouTube demo video is here). Customers could use their Surface-powered tables to order food, divide up the bill, play Minesweeper, whatever. But how…

CBS Pays $280M For Online Music Site Last.fm (Digital Video Editing)

Wednesday, May 30th, 2007

(Broadcasting & Cable) _ CBS continues to invest in online properties as it looks to drill deeper into a space increasingly popular with its traditional advertising and viewer base.

The Hollywood Reporter Unveils New Online Advertising Format, The 50/50, With NBC Universal Television Studio as … (Business Wire via Yahoo! Finance)

Wednesday, May 30th, 2007

NEW YORK—-Providing advertisers with a new and powerful vehicle to market their brands and products, The Hollywood Reporter today announced the launch of a new online advertising format, the “50/50.”

A crash course in ballpark advertising

Wednesday, May 30th, 2007

It’s generally a good thing for a ballpark advertiser when its outfield billboard gets lots of time on camera. But how about when a home-team outfielder is lying unconscious in front of it? If the Belterra Casino Resort Spa gets…

Commercials get a bit less family friendly

Wednesday, May 30th, 2007

Steamy sex with KY Intrigue (“For the love of your life”) is advertised on the USA Network at 9 on a Saturday morning during The Breakfast Club. Three competing brands of “male enhancement” are pitched at all hours of the…

He’ll think about your product for $10,000

Wednesday, May 30th, 2007

I’ve heard it said that one man’s innovation is another man’s gimmick, but Floyd Hayes, the man behind “thoughtvertising,” is attempting both at once. Should you hire him, he pledges to think really hard about your product once each hour…

Guaranteed millions from my iPhone* debut

Wednesday, May 30th, 2007

OK, BusinessWeek, I’ll enter your $500,000 online contest for wannabe moguls to post short pitch videos for new ventures. (You haven’t launched it, but that won’t stand in my way. I enter all media-related contests here on AdFreak.) I’ll wow…

AMA wants doctors to swap ideas online (USA Today)

Wednesday, May 30th, 2007

The American Medical Association is working with a start-up company that encourages doctors to swap ideas online and charges investment firms to view postings that could serve as tip-offs to drug side effects and other market-moving medical trends.

Doctors’ online forum offers tips to Wall Street (International Herald Tribune)

Wednesday, May 30th, 2007

The American Medical Association is working with a start-up company that encourages physicians to swap ideas online. It charges investment firms to view postings that could serve as tip-offs to market-moving medical trends.