Advertising.com Inc., a wholly owned subsidiary of AOL LLC, announced today that comScore Media Metrix has ranked the company’s display advertising network as the number one source of online consumer reach for the 36th consecutive month.
If, as her father claims, Lindsay Lohan is addicted to OxyContin, is she to blame? If you missed it, three top executives of Purdue Pharma, the marketer behind the narcotic painkiller, this month pleaded guilty to “misbranding” the drug and…
Chicagoland continues to get upset about billboards. First there was that innocuous divorce-lawyer ad. Now it’s this spa billboard. (Click the photo to enlarge.) The Tribune published a whole story, but all you really need are the quotes from local…
According to the Associated Press, network television is all about commercials. And also, if you can imagine, networks have made ads harder to avoid, and have been inserting them into their featured programming for quite some time now. And finally,…
Tremor Media, a leading video and rich media advertising network and technology provider, and Visible World, the leading video advertising technology and services company, today announced that Tremor will deliver Visible World’s Emmy-award winning video targeting and versioning technology using Tremor’s Ad-inStream solution.
Warner Music, the world’s fourth largest music group, is putting its archive of music video online and making it available for free to fans.
May 31 (Bloomberg) — Warner Music International and digital services provider Premium TV agreed to develop online television sites that will let consumers watch music videos for free.
WESTLAKE VILLAGE, Calif. ( Map , News ) - Online advertising company ValueClick Inc. on Wednesday named its U.S. operations president Tom A. Vadnais as chief executive.
SAN BRUNO, Calif. and NEW YORK (May 30, 2007) — Major League Soccer (MLS), the premier professional soccer league in the United States, and YouTube, the leader in online video, today announced a strategic content and advertising partnership that will see MLS game and featured highlights uploaded on a dedicated channel, www.youtube.com/MLS.
Microsoft buys aQuantive; Google acquires DoubleClick for $3.1 billion; Yahoo purchases the 80% of Right Media it doesn’t already own, and ad firm WPP gets 24/7 Real Media for $649 million. And that’s just in the last six weeks. The common thread: All the takeover targets are online advertising companies. The race to consolidate the online advertising industry is heating up at the same time that …