SUNNYVALE, Calif. (AP) - Yahoo Inc. said Monday it is buying the remaining 80 per cent interest in online advertising exchange Right Media Inc. that it does not already own for about US$680 million.
The happy client. That’s every marketer’s dream. Now, it’s also a storybook from WGBH, the Boston public broadcasting flagship. The text and illustrations in The Happy Client follow a media buyer on his quest for corporate sponsorship dollars for PBS…
Well, I see Hot Pockets has scrapped its chipper housewife jingle (“Whatcha gonna pick? Hot Pockets!”) in favor of Hot Pockets Dojo, a wondrous slice of the Internet where Web surfers can be insulted in the broken English of “the…
It’s doubtful many Israeli citizens would take advantage of “dreamy weekend getaways” to Syria and Saudi Arabia, even at the bargain price of less than $500. Still, such offers are made in a new campaign launched in Jerusalem. The “travel”…
Lee Enterprises Inc. (NYSE: LEE), the parent company of The Sentinel, has joined with an expanded group of newspaper companies to extend their online advertising capabilities and attract new audiences through the leading technologies and global reach of Yahoo!.
Larry Dignan submits: Yahoo said Monday it will buy the remainder of Right Media that it doesn’t already own. Right Media runs an online advertising exchange and is likely to give Yahoo an exit from working with DoubleClick, which is soon to be GoogleClick .
Yahoo Inc. is buying the rest of Right Media Inc. for about $680 million, hoping to strengthen its advertising services business. It has agreed to buy the remaining 80 per cent holding in the company it did not own.
Online advertising in Canada broke the $1-billion mark for the first time in 2006, and is expected to grow another 32 per cent this year, according to a study to be released today.
Motive Interactive announced the debut of Advent™, their state of the art proprietary platform for building and managing online performance advertising campaigns. This important online advertising platform gives publishers and advertisers an unmatched ability to implement and manage online campaigns. (PRWeb Apr 30, 2007) Post Comment:Trackback URL: …
Motive Interactive announced the debut of Advent™, their state of the art proprietary platform for building and managing online performance advertising campaigns. This important online advertising platform gives publishers and advertisers an unmatched ability to implement and manage online campaigns.