Advertiser Blog

By Elise Ackerman, San Jose Mercury News, Calif. Apr. 30–Yahoo announced Monday that it is acquiring Right Media, an online advertising exchange, for $680 million.

Yahoo said Monday it is buying online advertising exchange Right Media in a move to counter Google’s move to acquire the DoubleClick Internet ad-targeting firm.

Comcast Corp, the cable company, and Yahoo Inc on Monday said they had agreed to a multi-year partnership for online display and video advertising.

Dunkin’ Donuts continues to profess its love for new spokesperson Rachael Ray. A new e-mail to the press today reiterates that Ray, “a lifelong Dunkin’ Donuts fan and customer, mirrors Dunkin’ Donuts core customer spirit—that of the hard working, energetic…

As a Southerner, I know the one true strength of Crisco: It is the only thing you should ever use to fry chicken. (And don’t even think about using something other than a cast-iron skillet, you backwoods heathen.) But apparently…

It’s not just TV viewers who despise eHarmony.com. One of its top rivals, Chemistry.com, does too. In an upcoming ad campaign, Chemistry.com (which is a subsidiary of Match.com) goes on the offensive against its better-known competitor, lambasting the dating site…

These days, it seems pretty risky to mentions any hot-button issues in ad campaigns. (Suicide and pillow fights, for example, are both taboo.) But apparently the Unabomber is a sufficiently cold-button issue. In one ad from its new outdoor teaser…

SUNNYVALE - Yahoo said Monday that it is buying the remaining 80 percent interest in online advertising exchange Right Media Inc.

Yahoo is buying the remaining 80% of online advertising exchange Right Media that it does not already own for around $680m

SUNNYVALE, California (AP) - Yahoo Inc. said Monday it is buying the remaining 80 percent interest in online advertising exchange Right Media Inc. that it does not already own for approximately $680 million (euro498 million).