To advertise its MLS coverage, ESPN is rolling out a campaign from Wieden + Kennedy that says, essentially, that soccer is a lot like baseball, football and basketball. Which isn’t really true, but you have to appeal to non-soccer fans…
NEW YORK—-The Web Marketing Association announced that DWS Scudder, the U.S. retail division of Deutsche Asset Management, received four 2007 Internet Advertising Competition Awards for two of its retirement-focused online newsletters.
Connecticut’s Mohegan Sun Hotel Casino is placing pop-up promotional board games in April 7 editions of The New York Times and The Boston Globe. It’s part of Kirshenbaum Bond + Partners’ “A world at play” campaign. Pop-up hotels, colorful graphics,…
eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that Yellow Pages Singapore, the largest publisher of directories and provider of classified directory advertising and associated products and services in Singapore, will enable their advertisers to receive incoming phone leads from their online directory listings …
How’s this for balls? Weird Asia News (whose name is often redundant) reports that a gangster in Taiwan sent a commercial to a local TV station, which aired it, in which he threatens to kill a rival gangster. Surrounded by…
UK online ad spend has overtaken that spent on national newspaper advertising for the first time, while Google has also extended its dominance of the market. New figures from the IAB and PwC reveal that online ad spending passed the £2bn mark for the first time last year, with the market growing by a massive 41% from 2005.
Google may one day rock the television advertising market, but so far its TV plans have yet to take shape.
As advertisers and readers abandon traditional newspapers in their droves for Internet websites, American newspapers are increasingly looking to their online editions for solutions.
It seems that this scrolling ad display just wasn’t prepared for a woman in a Wonderbra. A nice idea—and less creepy than these Wonderbra print ads. —Posted by Tim Nudd…
Rivals for the online ad king are emerging from unlikely sources.