AOL unit to sell ads for YouTube rival (CNN Money)
Friday, March 30th, 2007Advertising.com will manage display, video advertising for unnamed online video site, a venture between News Corp. and NBC Universal.
Archive for March, 2007
Advertising.com to Provide Ad Management Services for NBC Universal and News Corporation’s Strategic Alliance (Broadcast Newsroom)
Friday, March 30th, 2007NEW YORK & DULLES, Va., BUSINESS WIRE — AOL, NBC Universal and News Corporation today announced that Advertising.com Inc., a wholly owned subsidiary of AOL, will be the advertising management services partner for the companies’ recently announced strategic alliance.
Print advertising revenues at newspapers falls 1.7 percent in 2006 (The Standard-Times)
Friday, March 30th, 2007NEW YORK — Advertising revenues at U.S. newspapers edged down 0.3 percent last year as gains in online revenues weren’t enough to compensate for a worsening downturn in print ads.
It lives again: ‘Captivity’ saga writes itself
Friday, March 30th, 2007What kind of buzz would Captivity have generated without the hoopla over its gruesome ad campaign? Answer: None. The initial publicity was gold, but now After Dark Films is into priceless territory, with the MPAA refusing to rate the flick…
AOL unit to manage ads in new Web video venture (Reuters via Yahoo! News)
Friday, March 30th, 2007Internet services company AOL said on Friday its Advertising.com unit would manage advertising sold on a new online video venture being built by media conglomerates News Corp. and NBC Universal.
UK Online Ad Spending Passes Newspapers (WebProNews)
Thursday, March 29th, 2007While the average spent on online advertising in the U.S. hovers around 5% of total ad budgets, the U.K. is blazing a trail with 11.4%. Online advertising grew by more than 41% in 2006 , overtaking national newspaper ads (10.7% share) and about half the amount spent on TV ads (which actually dropped 4.7%). It’s good news for online marketers… “The internet is a hugely popular mass …
Holiday Inn chumps harass Cal Ripken Jr.
Thursday, March 29th, 2007The three Holiday Inn hosers who harassed Joe Buck last year are back for an encore. This time they’re bothering Cal Ripken Jr., who seems even less amused than Buck was. The guy who likes to make whale noises doesn’t…
UK Net Advertising Surpasses Print (WebProNews)
Thursday, March 29th, 2007Internet advertising is a big business in the UK, and according to a new report, it’s reached record proportions. Over 2 billion pounds - that’s about $3.95 billion - was spent in 2006, which represents a 41% increase over the previous year’s figures. Even more important is the fact that only $3.73 billion was spent on newspaper advertising. That’s right - for the first time ever, online ads …
Miva Up on Conde Nast U.K. Deal (AP via Yahoo! Finance)
Thursday, March 29th, 2007Shares of online advertising company Miva Inc. rose in Thursday morning trading after the company said it beat Yahoo and Google for an exclusive pay-per-click contract in the U.K. with Conde Nast Interactive.
7-Elevens look into becoming Kwik-E-Marts
Thursday, March 29th, 2007Fox is pulling out all the stops in its marketing of The Simpsons movie. As various Springfields around the country battle each other for the right to host the premiere, Fox is trying to get a handful of 7-Elevens rebranded…