With Valentine’s Day two weeks away small business owners are anticipating sales online to be stronger than they are offline. A new survey from Constant Contact titled “2nd annual Small Business Valentine’s Day Outlook” finds that 55 percent of small business owners anticipated strong sales in 2006 but in 2007, only 37 percent feel the same this year. “This year’s survey shows more conservative …
Make the Logo Bigger isn’t sick of Geico’s cavemen, and neither are we. In the next phase of the campaign, the main caveman has invited us into his very own Caveman’s Crib. As usual, he’s conflicted about this, and drops…
WPP Group, the world’s second-largest advertising and marketing company, said on Tuesday it was investing in mobile search group JumpTap Inc to explore ways to reach consumers via targeted mobile advertising.
Alas. What has GoDaddy wrought? As if Bob Parsons’ blow-by-blow blog detailing his tangles with network censors weren’t enough, he seems to have solidified the “banned commercial” PR stunt for cash-strapped advertisers on the hunt for cheap publicity. Sadly, it…
This spot has been making the rounds online for the last week or so, reminding people to donate to the World Food Program’s U.S. division. It shows Reggie Bush preparing to make a meal out of a football, and carries…
Seems everyone has to have their own angle on how to integrate the Internet into their Super Bowl advertising these days. Snickers has gone for the time-tested “cliffhanger” approach by posting a few seconds of an ad at snickerssatisfies.com. It…
Above is one of the new ads. Gizmodo has posted a bunch more. We heard about this first on John Hodgman’s blog, in a post titled, “Have You Seen These Crazy Ads for Macintosh Computers?” The actors are apparently a…
The agency GM Plumbing prides itself on trailblazing, like when it followed Crispin Porter + Bogusky’s lead in developing a feature film despite having no script, no financing, no talent, no distributor and no interest from a studio. (Where is…
Pity John Gilbert. The newly named CMO at TJX Cos. faces a tough marketing challenge. The company’s computer systems were hacked, and that may have compromised millions of customer credit- and debit-card accounts going back a full four years. The…
There needs to be some kind of meeting about which foods align with which genders. Otherwise, the “unhealthy food = guy food” misconception will continue, to the detriment of all. For example: that Burger King spot from last year (which…