A cannabis-derived drug that fights obesity? A Reuters report on CNN.com says a British pharmaceutical company plans to start human trials of such a medication. Yes, marijuana is famously associated with the “munchies.” But a researcher quoted in the article…
I guess I can understand John Mellencamp selling out to Chevy; he has a point about corporate radio not being interested in his newer music. But could someone explain to me what Ralph Covert is doing? Covert, who fronted the…
Unlike American Idol, the Grammy Awards don’t give votes to the unwashed masses. But a Harris Interactive poll let 8- to 18-year-olds sound off about the artists and records they’d choose for prizes later this month. A plurality of the…
Imagine what it’s like to be the one and only Yaz, Carl Yastrzemski, and see your nickname usurped by a birth-control pill. It’s one thing to have a sythn-pop group called Yaz (short for Yazoo, actually), but of all products,…
Pittsburgh, PA (PRWeb) January 31, 2007 — Eyeflow, a Pittsburgh based search engine optimization company, has just released its much anticipated 2007 online advertising rates.
In the broadest sense, anything that promotes your business might be considered advertising, whether it’s a radio spot, a brochure or a trade show booth. But the term “advertising” usually refers to paid commercial messages in newspapers, magazines, radio,…
The audience has left the seats and it won’t be told to sit back down again - armed with the tools of easy online video publishing, new media audiences are giving new fuel ad interest to fast growing area of consumer generated video. The explosion of online video destinations like YouTube has created an active, participatory audience that knows what it likes and isn’t afraid to go about …
WR Hambrecht analyst James Lee sent a note to investors upgrading Sina Corporation shares to ‘Buy’ from ‘Hold’ on indications the online advertising market could be once again underestimated in China.
Burlingame, Calif.—Research company Outsell projects that U.S. advertising will grow 5.8% this year, led by search spending. According to the report, search spending will grow by 39% this year over last year. Online spending on average will increase 18% this year. The report was based on an online survey of 1,010 advertisers.
Finding fresh ways to reach media-weary consumers is a Herculean challenge for brands and advertising agencies. And nowhere is the challenge more daunting than in the crowded, noisy world of online advertising.