( InfoWorld ) – Transaction services provider Alliance Data Systems Corp. is to buy DoubleClick Inc.’s Abacus data management and analytical division for around US$435 million in cash. It will be the second time within a year that Alliance Data has purchased technology from the privately-held online advertising firm. Alliance Data announced Thursday that its Epsilon unit has agreed to …
Frank Barnako submits: The chief executive officer of Ice.com is shoveling coal on some of the Web’s biggest advertising services. Shmuel Gniwisch was so disappointed with business sent his way by Google and Yahoo that he went out of his way to send an e-mail faulting them.
CLEARWATER, Fla.—-Think Partnership Inc. , an international leader in interactive performance-based marketing and related Internet technologies, today released the results of its online shopping statistics for the 2006 holiday season.
OLYMPIA – A neighbor of John Gilbert Gray on Fern Street became alarmed after discovering that Gray, a convicted Level 3 sex offender, was advertising his services as a baby sitter on craigslist.org, court papers state.
– LSXTV.com, in partnership with LS1Tech.com and powerTV, serves up on-demand online video for owners and enthusiasts of LSX-powered GM cars and trucks. — (PRWeb Dec 28, 2006) Post Comment:Trackback URL: http://www.prweb.com/zingpr.php/U2luZy1Ib3JyLUxvdmUtVGhpci1NYWduLVplcm8=
The Associated Press reported this morning that Google is expanding a pilot program representing the company’s second attempt to crack the realm of traditional print advertising.
An advertising campaign featuring cartoon characters shaped like male genitalia encouraged more men to get tested for syphilis in San Francisco, according to a new study.
Media executives and investors get a pleasant neck ache from watching the skyward path of online advertising revenue.
Yahoo hopes to put a weak 2006 behind it with the full release of its ‘Panama’ advertising platform in early 2007. The company would love to forget a year in which it lost search market share to Google, saw online ad revenues increase at a slower-than-expected pace and watched its share price plummet by 40%. [... ]
NEW YORK – Microsoft Corp. is making a global push to sell targeted online advertisements using data gathered from users of its Hotmail email service , the Wall Street Journal reported on its Web site on Tuesday.