Archive for December, 2006

Sector Snap: Online Travel (AP via Yahoo! Finance)

Friday, December 29th, 2006

Shares of online travel companies were mixed Friday in light trading before the long holiday weekend, and shares of travel deals publisher TravelZoo Inc. slipped as an analyst began coverage with a $29 price target, lower than today’s price.

Microsoft to introduce behavioral targeting for online ads (EARTHtimes.org)

Friday, December 29th, 2006

Microsoft promises that its new online advertisements will place special emphasis on the users’ search habits along with other personal information as it tries to carve out a bigger share in the online advertising market.

Conference Board says US Nov Help-Wanted Advertising Index unchanged (The Forex Market)

Friday, December 29th, 2006

NEW YORK (AFX) - The Conference Board, a global business research and membership organization, said its Help-Wanted Advertising Index was unchanged in November.

The Conference Board Help-Wanted Advertising Index Remains Unchanged (PR Newswire via Yahoo! Finance)

Friday, December 29th, 2006

The Conference Board Help-Wanted Advertising Index — a key measure of job offerings in major newspapers across America — was unchanged in November. The Index now stands at 30. It was 38 one year ago.

Laser to launch online station (Mad.co.uk)

Friday, December 29th, 2006

Radio group Laser Broadcasting is launching an online station in response to increasing consumer digital demand. Laser Online, which will launch in early 2007, will consist of a music and news mix aimed at 35-64 year-olds. The company is continuing its policy of targeting Radio 2 listeners …

China has 830 million phone users, 132 million online (AFP via Yahoo! News)

Friday, December 29th, 2006

The number of Chinese fixed and mobile telephone subscribers has hit 830 million, while 132 million use the Internet, the state-run Xinhua news agency has reported, citing government statistics.

The Crystal Ball: What?s Ahead in Ads (New York Times)

Thursday, December 28th, 2006

Some of the most common scenes for 2007 that advertising executives see in their crystal balls.

Google Tests In-Stream Video Ads (WebProNews)

Thursday, December 28th, 2006

When Google purchased YouTube for $1.65 billion, conventional reasoning suggested that the search giant had grand plans to monetize the video content with advertising. As we sit upon the precipice of 2007, Google has begun testing in-stream advertising methods geared at just such a practice. We all knew this day was coming, a day when Google would finally step in to the foray of online video …

The Year in Review: Google Gains (AP via Yahoo! Finance)

Thursday, December 28th, 2006

The inexorable rise of online advertising pushed Google Inc.’s stock to record levels this year, in spite of fears that investors would pause until the U.S. search leader showed it was more than a one-trick pony.

Market Spotlight: Online Dating (AP via Yahoo! Finance)

Thursday, December 28th, 2006

In the wake of the holiday shopping rush, Web surfers are heading online for a different kind of transaction: finding a soulmate, or at least a date for New Year’s Eve.