Who can blame Eastern Bank for switching ad agencies? The Boston-area bank, which spends about $2 million annually on ads, tapped independent shop Conover Tuttle Pace on Wednesday, following a review. Judging from a quick check of recent headlines, the…
It seems that internet usage across Europe is continuing to rise, with a European Interactive Advertising Association survey revealing that time spent on the internet has increased since last year. The EIAA Mediascope Survey interviewed over 7,000 people in 10 mainly Western European countries. As well as time spent online, the report revealed an increase in broadband use and the rise of
Coca-Cola is celebrating the 75th anniversary of its version of Santa Claus this year, with both on- and offline exhibits. Originally created by illustrator Haddon Sundblom, Coke’s St. Nick is nothing less than “the modern-day image of Santa Claus,” Coke…
The Web Marketing Association fifth annual Internet Advertising Competition (IAC) Awards is currently excepting entries and is looking for qualified judges. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. (PRWeb Nov 30, 2006) Post Comment:Trackback URL:
CHICAGO, Nov. 29 — With the NASCAR NEXTEL Cup Series Awards Ceremony just days away, TicketsNow (http://www.ticketsnow.com/), the world’s leading online marketplace for premium event tickets, today announced an online advertising partnership with NASCAR.com, the official Web site of the largest sanctioning body of motor sports within the United States.
Apartment Scout (http://www.apartmentscout.net/) is a technology platform that allows landlords to upload their entire apartment rental portfolio to a website universally searchable by potential renters.
LONDON - Online creative advertising is set for a dramatic improvement as the result of a new IPA Digital initiative to double the size of online advertising files.
The December/January issue of BlackBook allegedly has a story in which Val Kilmer says he wants to start a line of organic foods that would make fun of Newman’s Own, with the profits going to what could be called the…
Is it possible for a company to practically own white? I got to wondering about this the other day when I came across an insert in The New York Times Magazine (I’ve since also seen it in Newsweek) featuring a…
Spending on online video advertising will soar throughout this decade with sales predicted to break the billion dollar barrier in 2008, according to a report released this month by research aggregator eMarketer. This year outlays for Net video ads grew more than 82 percent over 2005, to some US$410 million.