Advertiser Blog

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Advertising trade groups release principles for online data collection when delivering targeted ads.

Advertisers and marketers may not know how to communicate with moms online, but they’re going to be sending a lot more advertising their way in the coming months.

Four major advertising and marketing organizations issued voluntary guidelines today for protecting consumer privacy when marketing to consumers based on their online behavior.

Companies that track consumer behavior online for advertising purposes are vowing to make their practices more transparent and to give people a way to decline being shadowed. It’s unclear how much of an effect the new policies will have. One consumer group said the changes don’t go far enough, and that extensive profiles of people still will be collected without their complete consent.

Today DMA, along with our colleagues in the advertising and marketing community, the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB), and the Council of Better Business Bureaus (BBB), announced cross-industry principles for self-regulation for Online Behavioral Advertising (see press release below).

Last week DoubleClick launched its 2008 Year in Review Benchmarks , an impressive piece of work looking at the performance of online advertising primarily in the US market.

LONDON, July 2 /PRNewswire/ — UK firms have been advised to dump their advertising and take their brands online to slash costs, reduce job losses and improve competitiveness.

(AP:NEW YORK) Struggling online video startup Joost is restructuring its business after discovering that it can’t survive on advertising to fund its operations.

Struggling online video startup Joost, begun with much fanfare in 2007 by the same people behind Skype and Kazaa, is restructuring its business after discovering that it can’t survive on advertising to fund its operations.

Struggling online video startup Joost is restructuring its business after discovering that it can’t survive on advertising to fund its operations. The chief executive has stepped down but will remain as chairman.