Measuring Brand Lift From Online-Offline Advertising: Search Engine Land Webcast Thursday

Posted March 23rd, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

This Thursday, March 24, at 1 PM EDT, Search Engine Land’s Search Marketing Now site hosts a free webcast that looks at measuring the brand lift created when leveraging online and offline advertising.

Bulgaria’s Advertising Market Dwindles in 2010, Online Ads Up

Posted March 23rd, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Bulgaria’s total advertising market amounted to BGN 329.18 M in 2010, which is a decline of 13.9% compared with 2009. …

Ad Industry Metrics Roundup

Posted March 22nd, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Online Advertising How many impressions do you need? Ad impressions are not an end in themselves. But they used to be the only thing we could measure; the only proxy for the size and presumed return on any campaign or spot.

TRUSTe Expands Privacy Solutions for Online Advertising With New Third-Party Data Collection Program

Posted March 22nd, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Advertising Platforms Already Adopting Program to Enhance Service Offerings, Achieve Compliance and Bring More Value to Consumers

TRUSTe Expands Privacy Solutions for Online Advertising With New Third-Party Data Collection Program

Posted March 22nd, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Advertising Platforms Already Adopting Program to Enhance Service Offerings, Achieve Compliance and Bring More Value to Consumers

Reportlinker Adds Global Online Advertising Industry

Posted March 22nd, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Reportlinker.com announces that a new market research report is available in its catalogue:

Local online ad revenue to reach $42.5B by 2015: BIA/Kelsey

Posted March 21st, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report.

New Ad Serving Buyer’s Guide released

Posted March 21st, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Econsultancy has this month published an updated version of the Ad Serving Buyer’s Guide , containing detailed information about the trends and issues affecting the online advertising sector as well as useful advice for those seeking a suitable ad serving supplier.

Ad Industry Metrics Roundup

Posted March 21st, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Online Advertising How many impressions do you need? Ad impressions are not an end in themselves. But they used to be the only thing we could measure; the only proxy for the size and presumed return on any campaign or spot.

BIA/Kelsey: Local Online Ad Revenues Will Double By 2015

Posted March 21st, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Local online advertising is still considered a largely untapped market, but BIA/Kelsey expects that to change over the four years. The researcher is forecasting for local online ad revenues to reach $42.5 billion by 2015, nearly twice 2010’s $21.7 billion, for a compound annual growth rate of 14.4 percent.



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