The Department of Health has revealed that it spent more than £2.7m on advertising with Google last year. In a written answer to Conservative MP Nick Hurd (Ruislip Northwood), Health Minister Phil Hope said the department had bid on 21,939 different search terms but refused to reveal which ones.
Tech ads have been a staple of Super Bowl Sunday since nearly the beginning, and yesterday’s game was no exception.
Major brands and manufacturers — and now, book publishers — are deploying new tactics and tools to control how their products are presented and priced online.
Online textbook rental company Chegg Inc. has named Daniel Rosensweig as its president and CEO. Rosensweig was previously CEO and president of Activision Blizzard’s Guitar Hero franchise where he helped launch the company’s Guitar Hero 5, Band Hero and DJ Hero video games.
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In a rare foray into television advertising, Internet giant Google ran an ad during the Super Bowl.
Buzzmachine’s Jeff Jarvis opened Borrell Associates’ Local Online Advertising Conference with an extensive report about the revenue possibilities presented to hyperlocal sites. Amid an flurry of stats that aimed to show that hyperlocal sites can attract thousands of dollars in revenue with just a s small support staff, his primary point was that sites in general need to do more than just sell …
For the most part, online video has been much less ad-heavy than television programming. It is this very fact that has likely been a large part of the medium’s popularity. Things may be changing, however. According to Advertising Age, Nielsen is planning on making data available about the viewing of commercials that run in particular shows , whether they are viewed on TV or online. The data …
Red Advertising Ltd the online recruitment classified advertising business has been nominated and shortlisted for five awards at this year’s Onrec Awards event.
With digital marketing increasingly becoming an integral part of the marketing mix, online advertisers are exploring the potential of the dependence of consumers on the medium. The two sectors which seem to be growing the most in the online advertising space over the past year in India are education and automobiles.
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