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Regulator to monitor social media marketing The UK’s advertising regulator will increase its oversight of online marketing, scrutinising how companies advertise on their own websites as well as social sites such as Facebook and Twitter.

The Advertising Standards Authority (ASA) in the UK is extending its powers to cover all online marketing and advertising from March 1st 2011.

Los Angeles-based Rubicon Project, the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Rubicon, which has been issuing quarterly reports on ad trends, said that it believes that 2010 is “shaping up to be the …

The Advertising Standards Authority (ASA) has been granted new powers toregulate all online adverts in a move that will put increasing pressure on website owners and advertisers.

The U.K.’s advertising regulator will increase its oversight of online marketing, scrutinizing how companies advertise on their own Web sites as well as social sites such as Facebook and Twitter.

The Advertising Standards Authority (ASA) is extending its remit to cover the online realm.

The Advertising Standards Authority (ASA) is extending its digital remit to include all marketing communications online in all sectors regardless of an organisation’s size.

Full advertising regulations are to be extended to retailers’ own websites and online areas like Twitter and Facebook, it was announced today.

Online advertising, particularly on social networking media, is projected to rise to 15% of total ad spending next year, says Thomas Idea, a digital marketing specialist.

The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.