You can’t talk online advertising without the ‘G word’ (CNET)

Posted July 23rd, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized
At Brainstorm Tech conference, panelists at session on the softening ad market almost succeed in avoiding talk of Google's digital dominance.

Fast Forward: Tech Giants Scramble For Bigger Piece of Growing Online Ad Market (Knowledge at Wharton)

Posted July 23rd, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized

Microsoft, Google and Yahoo have been talking about — and making — deals that each believes will help secure their future in the fast-growing market for online advertising. No matter how their maneuvering concludes, advertising and marketing firms must get ready to adapt to new technology that promises to speed the migration of ads from traditional media to the web.

Sony Playstation, Kimberly-Clark and more join high-performing online advertising network (e-Consultancy)

Posted July 23rd, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized
Channel Intelligence, Inc. (CI) announced today the addition of several high-profile manufacturers to the CI Ad Network, a shopping network that connects the product pages of a manufacturer’s web site to participating online retailers carrying those products. The Ad Network is now extended to the web...

Femaleadvertising.com Promotes Products with Marketing and Advertising Campaigns as Female Buying Power and Online … (Broadcast Newsroom)

Posted July 23rd, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized
ATLANTA, BUSINESS WIRE -- Today, CEO/Founder Suzanne Burge-Taylor announced the launch of Femaleadvertising.com. The company executes customized marketing and advertising campaigns for the female market.

13:40 (BST), 23/07/2008 Waygate advertising partner programme Press Release PROVIDED BY GAMES PRESS IMMEDIATE RELEASE … (gamesindustry.biz)

Posted July 23rd, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized
– Waygate Publishing Limited, a London-based company specialising in the localisation and operation of Russian online games for the Western market, today launched an advertising partnership programme, in conjunction with IT Territory, allowing anyone with a website to profit from advertising Waygate Publishing’s projects on a pay-per-result basis.

General Motors Signs Exclusive Six-Figure Deal with Microsoft Advertising (The Auto Channel)

Posted July 23rd, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized
LONDON, July 23, 2008: Microsoft Advertising announces an exclusive online advertising deal with General Motors to support the world premiere of its new model, the Vauxhall Insignia, at the British International Motor Show this week.

Earnings: Hi-Media Sees Online Advertising Market Slowdown; Could It Spread? (CBS News)

Posted July 23rd, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized
Could the impending advertising recession actually spread to online? Though many in web ads and publishing confidently predict a continuing "big flood of money coming out of traditional media" (that's FT.com's MD, speaking to me last month), French online advertising and publishing group Hi-Media says there is, in fact, an "online advertising market slowdown".

Earnings: Hi-Media Sees Online Advertising Market Slowdown; Could It Spread? (paidContent.org via Yahoo! Finance)

Posted July 23rd, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized
Could the impending advertising recession actually spread to online? Though many in web ads and publishing confidently predict a continuing "big flood of money coming out of traditional media" , French online advertising and publishing group Hi-Media says there is, in fact, an "online advertising market slowdown".

News Corp. COO: ‘Scarcity’ key to online advertising (CNET)

Posted July 23rd, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized
News Corp.'s Peter Chernin says that premium Internet video will help Internet publishers create scarcity in a sea of online ad inventory. What that means: more money.

News Corp. COO: ‘Scarcity’ key to online advertising (CNET via Yahoo! News)

Posted July 23rd, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized
HALF MOON BAY, Calif.--For Internet publishers to make the big money from online advertising, they need to manufacture a little scarcity, much like the television business.


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